Setting up insightful marketing dashboards

A Marketing Dashboard is a visual representation of the most relevant information needed to track key marketing metrics and achieve one or more marketing objectives.

Online Marketing Dashboards are designed to provide data (including from Digital Analytics) to marketers and relevant stakeholders in a way that makes it easy to analyze and gain key insights.

Do you also want to set up a marketing dashboard? DGTLbase is happy to help you!



“In a marketing dashboard, various data, KPIs and goals are clearly arranged under each other.”

Karim Oudejans
Head of Digital Advertising

SEO resultaten bij DGTLbase


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Our marketing dashboards are easy to install, manage and use and present the most relevant information in the most convenient way possible.


With online marketing dashboards you get a better insight into the buying patterns of your customers, so you can plan and predict your goals and results more accurately with up-to-date historical consumer data.

You can also measure those objectives in real time to validate actions or react and adjust sales or marketing strategies.


Because most marketing dashboards provide real-time information, they save you valuable time spent generating reports from different systems and compiling them yourself.

These centralized platforms retrieve all relevant data and measurements for you and display them visually with quick access for authorized personnel.


Marketing dashboards allow you to monitor and measure business performance.

Based on the data generated by your marketing dashboard, you can take action to improve a product, campaign, website, advertisement or commercial.

For example, if a particular sale price isn't generating enough purchases, a business can use the data to find the right price that influences a customer to buy.

Our dashboarding process


To ensure that the data is transferred correctly and accurately from Google Analytics 4, it is important to spend time on tracking strategy. We use Google Tag Manager as a collection point for data from various marketing channels.


To make it as easy as possible to view and understand the data and analyses, we use a marketing dashboard to visualize the data.

You can consult this dashboard whenever you want for the current state of affairs on various marketing channels.


When the insights from the Marketing Dashboard speak for themselves, you can then make strategic choices.

These strategies can range from improving landing pages to shifting focus to another marketing channel.

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Read more information about the usefulness of a clear marketing dashboard.

A marketing dashboard is one of the most effective tools in your agency’s arsenal when it comes to creating a long-term collaborative relationship with your client.

By using a dynamic marketing dashboard that includes your client’s relevant marketing KPIs and data sources in one place, you can quickly explain how your strategies impact your client’s bottom line.

In addition, a marketing dashboard makes it easier to discuss future expectations and goals, because you both work with the same data, digital analytics . It is important that your website uses the correct tags, we can set this up for you via Google Tag Manager .

Key performance indicators (KPIs) are visualized in marketing dashboards using bar charts, pie charts, scatter plots, and so on.

Dashboards provide real-time visual representations of your company’s marketing performance. With a marketing dashboard you can make the necessary course corrections every second.

You gain insight into the performance of multiple campaigns and channels. The dashboard can also be helpful in making business decisions by showing your performance in line with your goals or past performance.

In addition to being able to combine all your marketing analytics in one platform, your marketing dashboard also helps you: inform your customer about what you do and why it matters to them, be transparent with your customer and foster a relationship of trust with them , and show your positive results in a simple, uncomplicated and effective way.

Many companies use objectives to determine a vision for the future, but it often happens that these are not translated into action points.

In general, data analysts who work with raw data need little explanation to make connections and draw conclusions. However, the higher someone is on the organizational ladder, the more this insight decreases.

That is why you create a clear marketing dashboard where all data is conveniently arranged under each other. With visual aids that everyone understands.

A marketing performance dashboard connects your marketing measurement points with KPIs and ultimately the business goals on the following points:
1. Current sales figures, sales forecast & lead follow-up status
2. Connects email with CRM and productivity per salesperson
3. Understandable and representative visuals and reports
4. Automate marketing processes for less human error

Google Tag Manager is a tag management system that allows you to quickly and easily update and track tracking codes and related code snippets, collectively known as tags, on your website or apps.

Once a piece of Tag Manager code has been added to your project, you can safely and easily implement tag configurations for analysis and measurement.

You then merge these on a marketing dashboard.

Yes, our online data analysis experts can create a clear dashboard, where visual aspects make it easy for you to see the most important points at a glance.

We can also implement the marketing strategies that result from this. This way we can ensure an increase in organic traffic, place lead generation on the most functional landing pages, and increase the number of page views through SEO and organic search optimization.

Every marketing dashboard should contain some basic data that sheds more light on specific campaign performance. Here are some of them:
– Traffic sources (where does your website traffic come from?)
– CTR (click through rate)
– Bounce rate (how often a visit ‘bounces’ or fails)
– Conversion rate (how often a visit leads to a conversion )
– Budgeting (how quickly will the budget be spent on which part of the campaign?)

Please note: these dates depend on the type of marketing activity. For example, email marketing reports look very different on a marketing dashboard than cross-channel marketing reports.

If your data resides within Google, such as on Google Analytics, and you just want a free marketing dashboard tool that everyone (including laypeople) within your organization can access, then Google Data Studio is for you.

If you need something more advanced for your custom data models and more specific visualization options, Power BI is a better choice.

So it just depends on what you want to achieve with your specific marketing dashboard. A Click Through Rate can easily be found within the Google Data Studio marketing dashboard.

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