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Add User to Google Ads Manager: Explained

Google Ads is a paid advertising platform in Google that falls under a marketing channel known as pay-per-click (PPC), where the advertiser pays per click or per impression (CPM) on an ad.

Google Ads is an effective way to drive qualified traffic, or customers, to your business as they search for products and services like the ones you offer. With Google Ads, you can boost traffic on your website, get more calls and increase the number of visits to your store.

With Google Ad Manager, you can create and share well-timed ads (both on mobile and desktop) with your target audience. This means that your business appears on the search engine results page (SERP) when your ideal customers are looking for products and services like yours through Google Search. This way you reach your target group when it makes sense for them to come across your advertisement.

How to add new users to your Google Ads Manager Account


Step 1


  • Sign in to Google Ads Manager at the following website.


Step 2

Add a new user:

  • In the vertical left menu, scroll to ‘Admin’.
  • Click on ‘Access & authorization’ and then on ‘Users’.

  • Click on ‘New User’.
  • Enter the name and email address.
  • Select the user role.
  • Click ‘Save’.


Step 3

Done! You have now successfully added a new user to your Google Ads account.