Keyword research is the art and skill of discovering the words, phrases and intentions of customers who search on Google’s search engine.
After you’ve done keyword research, you can write, produce, and optimize web pages that specifically target the keywords and phrases you’ve researched.
The goal is to get high rankings in Google and clicks to your webpage.
Who we work with for keyword research
FACTS & FIGURES
The results of the keyword research
We use a keyword funnel approach to group each word, sets of words, and phrases, relating to the intuitive step in the buyer’s journey. Every keyword a buyer enters into Google has an intention behind it. Find what words make your audience tick.
Targeting the same keywords as everyone else won’t cut it. We look deep into the millions of Google’s search queries for so-called “Golden-nugget keywords,” which are the words & phrases that provide the highest likelihood to convert.
We offer keyword tracking services and software tools to determine the value of your keywords and to adjust strategy as needed. This brings the keyword strategy full circle as we continue to optimize your website’s search strategy.
We look at your website and determine what keywords are the best to target for different pages on your sites and content. This allows us to differentiate intent and narrow in your customer’s focus so they find what they want on your web pages.
A number of tools we work with