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Need help setting up Google Tag Manager (GTM)? At DGTLbase you can outsource the setup of Google Tag Manager: our specialists know and measure what is important for your company & website.

Google Tag Manager is a free tag management system that allows you to quickly implement tracking tags or code snippets on your site. Setting up Google Tag Manager as a tool allows you to store all your tracking tags in a central place.

In addition, you can speed up the development time required to implement complex tracking. Google Tag Manager works with a range of tools from Google.


Dutch Search Awards
Emerce award


Dutch Search Awards
Emerce award


Focused on return on investment (ROI), we will tackle new and current campaigns with you and set up Google Tag Manager to grow your business online quickly and profitably.

Our specialists are happy to take on the challenge together with you. Are you ready for it?

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about google tag manager


Google Tag Manager allows users, such as marketers, to implement tags without extensive coding knowledge.

Its user-friendly interface allows users to edit, delete or add GTM tracking code without the help of web developers.

This allows small businesses, for example, with limited technical support, to maximize their online tracking.


Google Tag Manager is set up to run the tags asynchronously instead of synchronously.

This means that each tag fires as soon as it loads, rather than waiting for each tag to load before firing. This eliminates the risk of one tag with a slow loading speed interfering with the rest when deploying.


Since Google Tag Manager doesn't require a web developer, it gives marketers the opportunity to play around and test out different strategies or ideas.

It offers the flexibility to quickly run experiments and improve strategies that align with new digital marketing trends without waiting for outside help.


Because all GTM tracking code is managed in one place, rather than being created and managed across different platforms, Google Tag Manager simplifies and improves the entire tagging process.

The ability to create and view all deployed tags on one simple interface eliminates repetitions and potential errors, instead vastly improving efficiency.

GTM is an important part of Universal Analytics.

Geen codeer kennis vereist

Google Tag Manager stelt gebruikers, zoals marketeers, in staat tags te implementeren zonder uitgebreide kennis van codering. Dankzij de gebruiksvriendelijke interface kunnen gebruikers GTM-trackingcode bewerken, verwijderen of toevoegen, zonder de hulp van webontwikkelaars. Hierdoor kunnen bijvoorbeeld kleine bedrijven, met beperkte technische ondersteuning, toch hun online tracking maximaliseren.


Google Tag Manager is zo ingesteld dat de tags asynchroon worden uitgevoerd in plaats van synchroon. Dit betekent dat elke tag wordt geactiveerd zodra hij wordt geladen, in plaats van te wachten tot elke tag is geladen voordat hij wordt geactiveerd. Dit elimineert het risico dat één tag met een trage laadsnelheid de rest hindert bij het implementeren.


Aangezien Google Tag Manager geen webontwikkelaar vereist, biedt het marketeers de mogelijkheid om te spelen en verschillende strategieën of ideeën uit te testen. Het biedt flexibiliteit om snel experimenten uit te voeren en strategieën te verbeteren die aansluiten bij nieuwe digitale marketingtrends, zonder te hoeven wachten op hulp van buitenaf.


Omdat alle GTM-trackingcode wordt beheerd op één plek, in plaats van gemaakt en beheerd op verschillende platforms, vereenvoudigt en verbetert Google Tag Manager het hele proces van het gebruik van tags. De mogelijkheid om alle ingezette tags te creëren en te bekijken op één eenvoudige interface elimineert herhalingen en potentiële fouten, in plaats daarvan verbetert het de efficiëntie enorm. GTM is een belangrijk onderdeel van Digital Analytics.

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Read more about GTM.

Google Tag Manager is a powerful tool that is easy to use. It is a centralized platform that allows marketers to keep up with the digital marketing trends and Digital Analytics while making their website faster.

GTM offers significant opportunities for improving your website by tracking PDF downloads, scrolling behavior, link clicks, form submissions, video activity and much more.

The platform offers the user the opportunity to measure, analyze and take actionable steps to improve your online marketing and website performance!

While GTM is appreciated for its simplified website and marketing tracking capabilities, the process of setting up Google tags, integrating with other tools, and knowing what to do with the data can be a time-consuming task.

If your site is bogged down with too many marketing tags, you want to improve tracking or start with a robust foundation for future development, Google Tag Manager is the solution for you.

At DGTLbase, our team of developers, marketers and analysts know exactly how to use GTM to benefit your business. With our extensive experience in working with Google Tag Manager, we are the right agency to guide you through what is possible and then implement the agreed changes. Tell us which website or online marketing activities you want to monitor or improve.

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Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or pieces of code, to your website to track and collect marketing data.

It allows you to easily implement GTM tags without changing the code while improving the amount and type of information collected.

Google Tag Manager is an extremely useful tool, especially when used in conjunction with Google Analytics or the new Universal Analytics property.

“Out of the box” Google Analytics is a fantastic tool for measuring interactions with your website. It enables you to assess your online marketing channels, understand your audience, analyze visitor journeys and capture what really matters to your organization through objectives.


However, larger or more complex sites usually require additional tracking to capture other interactions between visitors and your site. For example, say you want to track who has logged in, watched a video, downloaded files or recorded visitor journeys in more detail. In the past, the above was achieved by adding extra code to your site, which required the help of your web developers.


However, developing new code can be time-consuming, it can take a while to convert, and incorrect application can distort measurement. Using Google Tag Manager, the process of extending tracking is considerably less cumbersome and tracking changes can often be implemented quickly.

It is possible to test tracking changes before going live and version control allows you to quickly revert to previous configurations.

In case you didn’t know, a hard-coded tag is a snippet of code that is added directly to the source code of the website, without a tag management system.

So if you used a hard-coded Google Analytics tracking code and are now considering using Google Tag Manager, you are not required to migrate all Google Analytics codes, but it is strongly recommended that you do so.

We are happy to help you create a new tag or migrate existing tags,

Google Tag Manager is free software from Google that allows you to place different types of code (tags) on your website. A good example of a tag is Google Analytics tracking code, Google Analytics event codes, Google Ads conversion script, and remarketing tags. There are many more types of code that can be added to your website using GTM, including custom codes.

Google Tag Manager does not replace Google Analytics or Universal Analytics. Instead, it helps users to easily add Google Analytics tracking codes (tags) to a website, implement GA event code snippets, and define rules when each GA code should fire.

Before GTM, GA tracking codes had to be hard-coded, usually by a web developer on each individual page. Having hundreds of events is very difficult when it comes to maintaining/updating them. But Google Tag Manager solves this problem because all your tags are stored in one place – your GTM account.

Tags are fired in response to events. In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events, such as form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected.

Tag: A tag is code that sends data to a system such as Google Analytics. When you add a new tag, you can follow the analytics and tracking ID in real time.

Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads. When an event is detected that matches the trigger definition, all tags referencing that trigger will fire.

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