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Google Shopping
As your Google Shopping Consulting Firm, we will work with you to create an optimized Google Shopping feed that will appear live in Google Merchant Center with your full range of products. We can create or optimize your existing Google Shopping campaign and collect insights to further optimize your product feed to meet your business goals. This helps to improve conversion and gives you more control over your spending. Google Shopping is an area of expertise that we are proud of.
Who we work with Google shopping
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our qualities
Google Shopping
Product feed set-up
We have the ability to create new search-friendly feeds for your shopping campaigns.
Feed management
Structure your product feeds for optimal performance.
GOOGLE MERCHANT CENTER
Performance monitoring through Google Merchant Center to ensure 100% product visibility.
Feed Optimization
Optimize data to ensure that your products show up for highly relevant search terms.
Google ads CAMPAIGN
mplement creative ads to engage with customers and drive sales.
Google Shopping Results
Dominate real estate by taking the top positions in Google Shopping search results.
A number of tools we work with
Questions?
What is Google shopping?
Google shopping is a service provided by Google that allows merchants to advertise products to consumers online. Consumers have the ability to compare various products within the Google shopping section, including product price, colour, size and availability.
Google shopping has become an an important vertical for many e-commerce businesses, given its potential to drive a high volume of sales from a targeted audience. The Google shopping specialists at MagnifyLab have many years of experience in managing successful campaigns for our retail clients.
Get in touch today to discuss how we can help your business maximise sales and new customer acquisition through bespoke Google shopping management campaigns.
Google Shopping is een belangrijke branche geworden voor veel e-commercebedrijven, gezien het potentieel om een hoog verkoopvolume van een gericht publiek te genereren. De Google-shopping-specialisten van MagnifyLab hebben jarenlange ervaring in het managen van succesvolle campagnes voor onze retailklanten.
Neem vandaag nog contact met ons op om te bespreken hoe we uw bedrijf kunnen helpen de verkoop en het werven van nieuwe klanten te maximaliseren via op maat gemaakte Google Shopping-beheercampagnes.
How does Google shopping works?
Google shopping listings work completely differently to Google search ads since they don’t involve keyword targeting criteria. Shopping adverts are largely driven by relevance between the product listing and search query performed on Google. This makes it imperative for advertisers to deploy fine tuned shopping feeds and campaign structures to maximise sales and reduce wastage.
Google shopping campaigns are all about delivering a strong ROI. The success of your campaign can be divided into four main areas: product feed, Google Ads campaign structure, bidding & optimisations. With the right strategy and approach in place, you’ll quickly discover the possibilities with an expert Google shopping agency like MagnifyLab.
Google shopping campaigns are all about delivering a strong ROI. The success of your campaign can be divided into four main areas: product feed, Google Ads campaign structure, bidding & optimisations. With the right strategy and approach in place, you’ll quickly discover the possibilities with an expert Google shopping agency like MagnifyLab.
Where do Google shopping ads display?
Product listing ads or PLA’s appear within both the Google shopping section and along the Google search results page (SERP).
Your listing will typically display when a search query relates to an active product listed within your Google Ads campaign. However, it’s common to receive some irrelevant traffic along the way, making it imperative for daily campaign optimisation. Speak to the Google shopping experts at MagnifyLab to discuss how we will scale your business online.
Uw vermelding wordt doorgaans weergegeven wanneer een zoekopdracht betrekking heeft op een actief product dat wordt vermeld in uw Google Ads-campagne. Het is echter normaal dat u onderweg wat irrelevant verkeer ontvangt, waardoor het noodzakelijk is voor dagelijkse campagne-optimalisatie. Praat met de Google-winkelexperts van MagnifyLab om te bespreken hoe we uw bedrijf online kunnen opschalen.