Digital analytics agency

Our Digital Analytics Agency is here to help you with the process of collecting and analyzing product data from multiple digital channels to create effective product and marketing strategies. Businesses of all sizes can use digital analytics for a variety of purposes.

We can help you set up Google Tag Manager and Digital Analytics, such as Google Analytics so that you are able to make decisions based on accurate data.



At DGTLbase we use various data-driven platforms and then combine these tools in a performance-based strategy, specifically tailored to your objectives and field. Using digital marketing and data analytics, we can help your brand capitalize on the growing audience drawn to your platform.

Our certified Digital Marketing specialists have more than 10 years of experience in analyzing digital data and analyzing customer journeys.

“Thanks to years of combined experience and the use of data analysis and research, we know exactly what works. Thanks to these insights, we create strategies that generate real impact.”

Karim Oudejans
Head of SEA

SEO resultaten bij DGTLbase


Work with an experienced analytics team agency.

These are cases we have worked on before in the field of Digital Analytics.

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Based on 21 reviews.

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The trusted experts in running your Google Ads/SEM, on the most efficient and effective day. They have proven to deliver excellent results in multiple markets for varying degrees of advertisers. Equally important, they are knowledgeable about multiple search platforms like Google and Bing and have great customer consulting skills.
AnitaRAI Amsterdam
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Real SEO & content marketing toppers. With great passion and success, SEO has been put on the map at the RAI. The strength lies in the fact that both the technology and the business switch well. Very nice to work with such result-oriented professionals!
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Our trusted advisors for SEO optimisation projects. From the beginning it was clear that they are very knowledgable and good at explaining things in a way everyone can understand. I would happily work with this team again and recommend them for anyone looking for a thorough SEO experts.
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A dedicated, ambitious and distinctive SEO Experts. The past year we worked together at our Marketing Department on various optimisation projects, bringing our eCommerce business in multiple markets back to Google’s top rank. With an data driven mindset and collaborative spirit, hard work becomes fun. I would definitely recommend, if you want your website to be the highest ranking kid in class!



Understanding your customers' behaviour and demographics can help you make decisions to offer them the right products at the right time for maximum sales potential.


Companies often have multiple online marketing channels. With digital analytics, companies can find out why customers responded to a particular campaign. This allows the marketing team to change the messaging and increase the frequency of campaigns if necessary.


Companies are increasingly focusing on predictive analytics using data-driven insights. Such information can help companies predict when there will be more demand for certain products and when they will face certain challenges.


With the right digital analytics tools (Google Tag Manager, Google Analytics and more) you get access to a large amount of data about your customers' preferences. Using these analytics in the decision-making process ensures more accurate forecasts and faster revenue growth.

Jouw klanten leren kennen

Inzicht in het gedrag en de demografische gegevens van jouw klanten kan jou helpen bij het nemen van beslissingen om hen de juiste producten op het juiste moment aan te bieden voor een maximale kans op een verkoop.

Optimaliseren van digital marketing

Bedrijven hebben vaak meerdere online marketingkanalen. Met digital analytics kunnen bedrijven achterhalen waarom klanten op een bepaalde campagne hebben gereageerd. Zo kan het marketingteam indien nodig de berichtgeving wijzigen en de frequentie van campagnes verhogen.

Op basis van data voorspellen

Bedrijven richten zich steeds meer op voorspellende analyses met behulp van data gestuurde inzichten. Dergelijke informatie kan bedrijven helpen voorspellen wanneer er meer vraag zal zijn naar bepaalde producten en wanneer ze bepaalde uitdagingen het hoofd zullen moeten bieden.

Omzet verhogen

Met de juiste digital analytics tools (Google Tag Manager en Google Analytics en nog meer) krijg je toegang tot een grote hoeveelheid gegevens over de voorkeuren van jouw klanten. Het gebruik van deze analytics in het besluitvormingsproces zorgt voor nauwkeurigere voorspellingen en een snellere omzetgroei.


We start each analysis in the same way. After getting to know your company, your objectives and other crucial information related to the strategy, we get to work:


Whether you want more potential customers and leads on your website, conversions for newsletters or want to achieve results through Shopping, our specialists ensure that you gain more knowledge and insight into your digital data so that you can potentially achieve all these goals.


our digital marketing professionals work with you to optimize your datasets. For this it is important, if not essential, to first determine what the strategy for these data sets will be: are we going to analyze the whole set at once, or are we going to take pieces and optimize step by step?


Our Digital Marketing Specialists conduct in-depth data research to draw conclusions that are of use to your company & brand and that are in line with your personal goal(s). We will set up monthly reports, so that you have insight into the dashboards that we have optimized or set up completely, which you and your team can use later.


You can learn a lot from your competitors. Our advertising specialists perform an SEA audit to map out how your company is doing in the search engines compared to your competitors. Based on the audit, an action plan is drawn up to determine the right strategy for a YouTube campaign, with which we can surpass the competitors.

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Read more information about digital marketing & data analysis.

There are many variations on this question. Sometimes it’s not even a question, sometimes it’s a statement: “We’re getting more and more followers, and our revenue is growing, so I don’t need complex analytics.”

Digital Analytics tell you what you’re doing right and what you’re doing wrong. What works, and what doesn’t work in all facets of your digital marketing strategy, from social media to content, to email marketing. If you don’t measure, you are guessing. You could help yourself a little bit, but it is almost certain that you will help yourself more with Digital Analytics. You could find out what content your audience really likes, and really shares. You could see which social networks and activities drive the most traffic to your site.

If you spend a lot of time on social media activities, it is usually a net benefit, and in many cases, a great advantage, to spend some of those hours on measurement and analysis. That gives you the knowledge to optimize your activities. And that, in turn, will produce better results from those activities.

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available free of charge to anyone with a Google account.

Google Analytics is used to track website performance and collect insights from visitors. It can help organizations determine the top sources of user traffic, measure the success of their marketing activities and campaigns, track the completion of goals (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information, such as demographic data.

Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic, and improve visitor retention. ‘Big data’ follows from larger websites and disciplines that serve the public interest.

To better understand how social media analytics works, it is useful to look at the mechanisms behind the analysis process. A social media analytics tool retrieves all data from the APIs of the social network (TikTok, Facebook, Instagram, Snapchat, YouTube and Pinterest), stores it in a database and creates visualizations in the form of tables or metrics.

This is the basic concept of a social media analytics platform, but what is the real value behind a solution like this? Social media analytics helps create benchmark reports, and aids the process of finding out how active your channels are compared to your competitors’ channels and which tools to use.

It provides information and insight into interaction rates, followers, post types, response times and many other measures. This allows you to easily adjust and optimize your social media performance.

At DGTLbase, we are omnichannel experts who use Digital Analytics insights to deliver benefits across your business. We have experience with a wide range of industries and companies, both B2B and B2C.

Our approach means we are close to you to understand your needs and challenges. We are proud of the long-term relationships we have built with our customers. Because we believe that the closer you are to a company, the better you can understand the nuances of its data. By nurturing these long-term relationships, we ensure our clients get the most out of our expertise.

With regard to digital strategy, DGTLbase only supplies tailor-made solutions where communication with the customer is central. We work closely with the parties involved, regardless of the project, so that the end result delivers the best return on investment (ROI) for the client.

Descriptive analysis

The first type of data analysis is descriptive analysis. This forms the basis of the final data overview. Descriptive analytics answer the question “what happened” by summarizing past data, usually in the form of dashboards.

Diagnostic analysis

After asking the main question ‘what happened’, the next step is a deep dive into the question ‘why did it happen?’ This is where the diagnostic analysis comes into play. In diagnostic analysis, the insights from the descriptive analysis are used to discover the causes of those outcomes. You use this type of analysis because it makes more connections between data and identifies behavioral patterns.

Predictive analytics

Predictive analytics tries to answer the question ‘what is likely to happen’. This type of analysis uses previous data and models to make predictions about future outcomes. This type of analysis is another step above the descriptive and diagnostic analyses.

Predictive analytics uses the summarized digital data to make logical predictions about the future outcomes of events. This analysis relies on statistical models, which require additional technology and manpower to make predictions.

It is important to realize that these data-based predictions are only an estimate; the accuracy of predictions depends on the quality, detail and focus of the data.

Prescriptive analysis

The latter type of analysis is the most sought after, but few organizations are really equipped to perform it. Prescriptive analysis is the frontier of data analysis, combining the insight of all previous analysis to determine the action to take on a current problem or decision. Prescriptive analytics uses advanced technology and data practices.

A business intelligence Consultant analyzes structured data. A Data Scientist analyzes structured and unstructured data. A business intelligence consultant formulates conclusions about the (recent) past. A Data Scientist formulates forecasts for the future. Digital analytics at DGTLbase combines these two disciplines.


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