In online marketing, conversion rate optimization (CRO) is a system for increasing the percentage of website visitors that convert into customers, or more broadly, taking any desired action on a web page. It is commonly referred to as CRO.

All websites have a purpose. Whether that’s selling products, running a blog with ads or collecting leads through their forms. So someone visits a landing page you created and signs up for your mailing list, a conversion can happen.

For an e-commerce website, a conversion can happen when a buyer makes a purchase. And for a B2B site, a conversion can happen when a prospect expresses interest in their service offerings and fills out the contact form so the sales team can reach them.

Conversion Optimization or CRO is simply the process of improving those conversions. A high conversion rate means that your website is well-designed, properly formatted and attractive to your target audience. This ultimately ensures that the number of visitors to your website increases.

So the result is that you get better sales with essentially the same amount of traffic and who wouldn’t want that? Conversion rate optimization gives you value for money.

There are many benefits of CRO (conversion optimization) for your company. For example:

For almost every company, it is extremely important to understand your customer. We recommend doing conversion research to find out how potential customers are interacting with your site. You have to find out who the customers are and what their problems are. Conversion optimization allows you to develop buyer personas for your website when you understand your customers.

CRO helps improve your lead generation performance. More data about your visitors is collected so that you can sell it to them over time. Furthermore, it is crucial to set the right conversion goals and use the right tools such as Google Ads, and Web Analytics tools and focus on creating pleasant landing pages.

DGTLbase has a successful track record of working on conversion optimization through in-depth analysis of conversion rates and creating improvement programs with clients of all sizes, from SMBs to large brands.

Customers who invest in conversion optimization, for example through DGTLbase, may struggle to meet goals or want to increase conversion and do not understand how. They must first understand why visitors convert on their products (or not). Others reach a performance level, but had hit a conversion rate ceiling that stopped further growth.

Clients often believe that more can be achieved in their competitive markets and that higher conversions are possible and they look to conversion rate experts to help determine where.

Conversion optimization should be used every time it is expected to help achieve the desired objectives. It is an iterative process and each iteration increases the chances of achieving those objectives.

Conversion optimization is a process of at least 6 months. We know from experience that the process is most successful then.

We start by analyzing the current data and make all missing elements measurable. We then run a number of experiments for one to two weeks before drawing a conclusion.