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Conversion optimization agency

In online marketing, conversion rate optimization (CRO) is a system for increasing the percentage of website visitors that convert into customers, or more broadly, taking any desired action on a web page. This is commonly referred to as CRO. Contact our Conversion Optimization Agency if you are in need of assistance with CRO activities.


Dutch Search Awards
Emerce award


Dutch Search Awards
Emerce award


Get more customers from your current visitor numbers with conversion rate optimisation. Learn from the visitor behaviour on your website and ensure constant improvement of the conversion rates.

DGTLbase, the conversion optimization agency in Amsterdam, is happy to help you with creating a successful conversion strategy. You can read how we do that below.

“Conversion optimization deals with the question: ‘How do we improve the customer journey in such a way that visitors take the desired action?’

Emma Morrison
SEO Director
SEO resultaten bij DGTLbase


Work with a CRO agency that is committed to taking your website to the next level with regard to user-friendliness, conversion optimization and design. See how we’ve helped other customers:

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Based on 21 reviews.

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Real SEO & content marketing toppers. With great passion and success, SEO has been put on the map at the RAI. The strength lies in the fact that both the technology and the business switch well. Very nice to work with such result-oriented professionals!
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Our trusted advisors for SEO optimisation projects. From the beginning it was clear that they are very knowledgable and good at explaining things in a way everyone can understand. I would happily work with this team again and recommend them for anyone looking for a thorough SEO experts.
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A dedicated, ambitious and distinctive SEO Experts. The past year we worked together at our Marketing Department on various optimisation projects, bringing our eCommerce business in multiple markets back to Google’s top rank. With an data driven mindset and collaborative spirit, hard work becomes fun. I would definitely recommend, if you want your website to be the highest ranking kid in class!


Our CRO services are designed for companies that understand the importance of digital marketing and conversion optimisations.

Data driven research

Before we start with conversion optimization, we first analyze both the qualitative and quantitative data on your website, in order to gain insight into which areas need the most attention and where there are possible areas for improvement.

We do this on the basis of various digital data analyses. In addition, targeted data conversion optimization works 1:1.


We monitor all data for patterns and report the findings to you. We test extensively using A/B testing.

We then announce a winner or loser based on the outcome, so that we can continue with the conversion optimization and take certain actions from there. This is a continuous process of testing, adjusting and retesting.


Our creative design team then works on the sketches, often with several iterations, for the improvements that match your needs and those of potential clients. This is how we bring in targeted traffic.

The conversion ratio optimization that we have in mind is always taken into account.


We start every campaign the same way. After getting to know your company, your objectives and other crucial information related to the strategy, we get to work:


Our SEO specialist starts by analyzing your data using industry-leading tools and profiling your audience to gain an in-depth understanding of your customers' behaviour on the site, as well as their motivations, considerations and needs.


Based on our findings, we draw up a conversion optimisation strategy that is aligned with your business goals. This is how we solve the problems your customers face. We prioritize the changes over their value to the overall user journey, implementation time, and commercial impact.


In the form of a clear presentation, we brief the most important changes and explain why they are important. We take into account the strategy and the (future) goal of the website & the company. That way we can more easily see what has priority and what doesn't (yet).


We roll out the changes one at a time and test our hypotheses against commercial objectives to ensure that the improved user experience translates into more conversions and a better return on investment.


The end result of our conversion optimization strategy depends entirely on the predetermined goals and strategy. We won't stop until we have a positive result in terms of relevant website visitors and conversion rate, but we can always go back to the testing phase and push more buttons.

Where can dgtlbase
help you?



In online marketing, conversion rate optimization (CRO) is a system for increasing the percentage of website visitors that convert into customers, or more broadly, taking any desired action on a web page. It is commonly referred to as CRO.

All websites have a purpose. Whether that’s selling products, running a blog with ads or collecting leads through their forms. So someone visits a landing page you created and signs up for your mailing list, a conversion can happen.

For an e-commerce website, a conversion can happen when a buyer makes a purchase. And for a B2B site, a conversion can happen when a prospect expresses interest in their service offerings and fills out the contact form so the sales team can reach them.

Conversion Optimization or CRO is simply the process of improving those conversions. A high conversion rate means that your website is well-designed, properly formatted and attractive to your target audience. This ultimately ensures that the number of visitors to your website increases.

So the result is that you get better sales with essentially the same amount of traffic and who wouldn’t want that? Conversion rate optimization gives you value for money.

There are many benefits of CRO (conversion optimization) for your company. For example:

For almost every company, it is extremely important to understand your customer. We recommend doing conversion research to find out how potential customers are interacting with your site. You have to find out who the customers are and what their problems are. Conversion optimization allows you to develop buyer personas for your website when you understand your customers.

CRO helps improve your lead generation performance. More data about your visitors is collected so that you can sell it to them over time. Furthermore, it is crucial to set the right conversion goals and use the right tools such as Google Ads, and Web Analytics tools and focus on creating pleasant landing pages.

DGTLbase has a successful track record of working on conversion optimization through in-depth analysis of conversion rates and creating improvement programs with clients of all sizes, from SMBs to large brands.

Customers who invest in conversion optimization, for example through DGTLbase, may struggle to meet goals or want to increase conversion and do not understand how. They must first understand why visitors convert on their products (or not). Others reach a performance level, but had hit a conversion rate ceiling that stopped further growth.

Clients often believe that more can be achieved in their competitive markets and that higher conversions are possible and they look to conversion rate experts to help determine where.

Conversion optimization should be used every time it is expected to help achieve the desired objectives. It is an iterative process and each iteration increases the chances of achieving those objectives.

Conversion optimization is a process of at least 6 months. We know from experience that the process is most successful then.

We start by analyzing the current data and make all missing elements measurable. We then run a number of experiments for one to two weeks before drawing a conclusion.

Are you ready to grow?