SEO checklist contentmarketing

In this article you will find a checklist of important SEO elements that you should take into account when launching your content marketing campaign. These tips will ensure that your content marketing campaign runs smoothly and has a positive impact on your findability in Google. You can go through this checklist in 20 – 30 minutes.

SEO checklist for content marketing in 2021

1. Page Title

Now you think, yes I know. This is standard, but you’d be shocked if I told you how many times I’ve seen people forget to optimize their page titles. It is important to write a catchy page title, especially since it is often displayed when you share an article on social media and do not use open graph.
Another tip that you have probably already seen, do not forget to optimize your Page title based on keyword research. This will allow you to use a relevant keyword in your title. You will also know if you can expect organic traffic, because you have insight into how often the search engine of Google searches for that keyword.

2. Meta description

While not as impactful as a page title when it comes to rankings, you should still take a minute to write a clear, accurate and enticing meta description that reflects your piece of content. This can improve your click through ratio, but can also be used by social platforms when you are not using Open Graph.

3. Images and Text

An infographic is a popular example of an image that uses text. I see many examples of static infographics that contain a lot of text. Not only is that not the point of an infographic (that’s for another day), but from an SEO perspective, who puts text in an image?
If you find yourself creating a static image with a lot of text, consider creating a standard HTML page supported by images and icons instead of one long image. An elongated content page might be better and can certainly be optimized for rankings and driving traffic from a static image.

4. Internal Links

This is another important one that can be overlooked. There are two types of internal links to consider when it comes to optimizing content on the page.

Links to important pages:

  1. Refer to these pages from the navigation menu.

You can do this by adding a navigation menu at the top of the page. From the menu you can easily link to important pages. Make sure that the links in your menu are not superfluous. An alternative is to launch the content and then add a navigation menu after your reach has decreased.

  1. Links in content

If you have a lot of content in your article or on your page, you can look for the ability to link from this content to other important pages on your website. look for opportunities to link from that content to the most important pages on your site. Keep in mind that you do not refer to pages that are not relevant.

5. Canonical tags

If you have a good cms system, the system often controls the operation of these tags. It’s not exactly the end of the world, but it’s important to check that they are available and used properly. Using a canonical tag correctly means that it points to the correct URL, consider using the http version of the URL.

6. MARKUP SCHEDULE​

When using an article or page that uses certain data, consider implementing the Schema markers. This ensures that search engines can understand the context of your website.

Checklist SEO & Contentmarketing

Online marketing is a collection of tools, strategies and methods to increase brand awareness of your website by using the internet. A term that is also widely used in the online world is digital marketing. Digital marketing is any form of marketing used to promote your product or service that involves a mobile device. Below we give an overview of the Online Marketing Channels that are available. In addition, we also distinguish between paid and unpaid online marketing channels.

Checklist SEO for content marketing in 2019

1. Page Title

Now you think, yes I know. This is standard, but you’d be shocked if I told you how many times I’ve seen people forget to optimize their page titles. It is important to write a catchy page title, especially since it is often displayed when you share an article on social media and do not use open graph.
Another tip that you have probably already seen, do not forget to optimize your Page title based on keyword research. This will allow you to use a relevant keyword in your title. You will also know if you can expect organic traffic, because you have insight into how often the search engine of Google searches for that keyword.

2. Meta description

While not as impactful as a page title when it comes to rankings, you should still take a minute to write a clear, accurate and enticing meta description that reflects your piece of content. This can improve your click through ratio, but can also be used by social platforms when you are not using Open Graph.

3. Images and Text

An infographic is a popular example of an image that uses text. I see many examples of static infographics that contain a lot of text. Not only is that not the point of an infographic (that’s for another day), but from an SEO perspective, who puts text in an image?
If you find yourself creating a static image with a lot of text, consider creating a standard HTML page supported by images and icons instead of one long image. An elongated content page might be better and can certainly be optimized for rankings and driving traffic from a static image.

4. Internal Links

This is another important one that can be overlooked. There are two types of internal links to consider when it comes to optimizing content on the page.
Links to important pages:
1. Refer to these pages from the navigation menu.
You can do this by adding a navigation menu at the top of the page. From the menu you can easily link to important pages. Make sure that the links in your menu are not superfluous. An alternative is to launch the content and then add a navigation menu after your reach has decreased.
2. Links in content
If you have a lot of content in your article or on your page, you can look for the ability to link from this content to other important pages on your website. look for opportunities to link from that content to the most important pages on your site. Keep in mind that you do not refer to pages that are not relevant.

5. Canonical tags

If you have a good cms system, the system often controls the operation of these tags. Not having this tag isn’t the end of the world, but it’s important to make sure they’re available and used properly. Using a canonical tag correctly means that it points to the correct URL, for example referencing the http version instead of the https version of the URL.

6. Schedule Markup

When using an article or page that uses certain data, consider implementing the Schema markers. This ensures that search engines can understand the context of your website.

What is Google Ads and how does it work

Google Ads, better known as Google Adwords. What is it, how does it work, what does a Google Ads campaign cost and why can’t you as a company ignore it? This and many more topics that will be covered in this Blog to provide you with information.

The name Google Adwords was therefore an appropriate name because advertising through words was the only advertising option at the time.

It is therefore only logical that the name change from Google Adwords to Google Ads has taken place.

Today, there are various ways of advertising and new initiatives such as visual advertising provided by the advertising platform. That is why the name Google Adwords no longer fits with the entire product range of Google, as they offer a wider range in the field of advertising.

WHAT IS GOOGLE ADS?

Google Ads is an online advertising opportunity for companies to offer their products, services and services within Google search results, YouTube and other websites.
With a Google Ads account you can set up ads for different target groups, locations and purposes.
If you want to generate more traffic to your website, or if you want to put a promotional campaign in the spotlight, everything is possible!

HOW DOES GOOGLE ADS WORK

Google Ads how does it work? Google Ads are paid methods to use your online advertising opportunities. By using the right keywords, you as a company can respond to the search behavior of the consumer.
By setting up the online advertising platform in this way, you as an advertiser can determine exactly when which advertisement is shown.
It is very important to keep the following in mind when setting up a Google Ads campaign, namely:

What is the purpose of the ad.
What is the location where you want to show your ad. So consider the geographic settings of your ad.
Set a monthly budget for your ad. As the provider of your advertisement you will only have to pay if a user has clicked on one of your advertisements.

It is therefore important to know that Google Ads can only set up advertisements if you have selected a monthly budget for this.
It is also a possibility to use unpaid advertising options to generate visitors to your website, this is also called SEO (Search Engine Optimization).

By applying the right writing techniques to different landing pages of your website, you can ensure a higher ranking within Google which will result in more visitors.
Want to know more about SEO?  Then click here.

 

WHERE TO FIND GOOGLE ADS AND HOW ARE THEM DISPLAYED

There are different ad types that can be used, namely:

  • Campaigns within the Google search results, these are (text) advertisements that people see when they search for your products.
  • Google Ads Display Ads: These are ads that contain images that are shown on other websites or apps that your visitors view. Think of advertising banners that you find in your hotmail, or within spotify.
  • Video campaigns: These are played within YouTube before or after a video and last 6-15 seconds.

WHAT DOES A GOOGLE ADS CAMPAIGN COST

The cost for a Google Ads campaign is determined by your budget settings. Also, you will only be charged if a user interacts with one of your ads. There is no minimum spending requirement and you can stop the running ads at any time.
So to answer the question: What does Google Ads cost? There is no right answer to this, as it completely depends on your budget settings and the cost you have to pay per click for the ad you have created.

WHAT IS GOOGLE ADSENSE

Google Adsense is Google’s advertising network where website owners can earn money by placing text and image ads on their own site.
So you hereby make “space available” on your own website, for other websites to advertise in these places. The revenues are paid by the advertisers who want to promote their products.

So it’s important to know that the difference between Google Ads and Google Adsense is that Google Ads is used by advertisers. And Google Adsense by website owners, who want to earn money by offering advertising space on their sites sites

GOOGLE ADS CONTACT

If you have any questions about the Google Ads advertising platform, they have a very advanced help center where you can answer all your questions.
The topics that can be found to help you on your way are:

Smart campaigns

Helps you gain different insights and help you determine your ad audience and select the right search terms.

Settings

Information on the basics of setting up a campaign.

Ads management

Here you can find the answers whether you have selected the correct campaign settings and how to manage the ads.

Measuring results

If you want to gain insight into whether what you have set up has achieved the desired results.

Billing

Everything about whether your account set-up and payments are properly arranged

Learning Center

Includes several guides to get you started quickly.

So I would advise you to log in via your Google Ads account first, and if you have any questions, you can consult the Google Ads help center.
Click here for the overview of the Google Ads help center.

ARE YOU PLANNING TO START WITH GOOGLE ADS?

  • So what is important when setting up a Google Ads campaign?
  • If you’re planning to start setting up different campaigns within Google Ads, these are helpful tips to consider when setting up an ad:
  • Determine what your goals are that you want to achieve from the ad.
  • Determine location where you want to advertise. Geographical information is important to target a correct audience within a certain environment.
  • Determine the most important keywords on which you as an advertiser want to be found.
  • Set a monthly budget for your ads.
  • Make sure you have the right settings within Google Ads overview, so that you can view the results of your ads and thus also find out what needs to be improved and where optimizations can take place.

INCREASING ONLINE ATTRACTION BY SPECIALISTS

We at Online Marketing Channels are specialized in optimizing and increasing your online reach. We do this by setting up various advertising options that will result in an increase in your visitor numbers and will have a direct effect on various KPIs, these can be;

– Generating traffic to the webshop.
– Optimizing your webshop for better findability in Google.
– Setting up paid and/or unpaid search engine advertisements.

Our services

We focus on the various services that can contribute to an optimal online pressence.
– Providing Online Marketing training (SEO/SEA)
– Delivering tactical and strategic personalized plans
– A deep dive looking for points for improvement in the design of your advertising channels or website design with full online marketing advice.
– Support in drawing up an Online marketing step-by-step plan.
Have you been triggered and interested to learn more about the know-how of different advertising opportunities, check out the blogs below.

• What is Online Marketing?
• What is SEO?
• What is SEA?
• What is Google Shopping

If you have any questions or are looking for specialized online marketers, do not hesitate to contact us for a no-obligation conversation. Click here for our contact details.

Google Adwords campaign analysis

You have successfully launched a SEA campaign via Google AdWords, but how can you best judge whether they are successful? The most important thing is to set up a good analysis in which the right data is looked at. The interface of Google AdWords is full of many metrics that can be looked at and this makes it difficult to look at the right one. We will discuss some important data that you can use when analyzing a campaign so that you can then optimize.

STEP PLAN GOOGLE ADWORDS ANALYSIS

Always try to compare dates of a certain period with similar days, weeks, or months. This allows you to see if the results that have been achieved deviate from the pattern that has occurred before. Are the results better or worse? Then look for the real cause of this

Below we go deeper into the matter per metric

CTR

Click through rate is an important metric that should always be looked at, because it indicates how often your ad is clicked after showing. If your CTR has dropped, it may be due to the quality of your ad. We recommend that you always have several live ads per adgroup so that you can test them against each other. Keep track of which ad text performs best and create new variants. It could also be that your CTR has dropped as a result of a lower position created by increased competition or lower CPCs.

CPC

Ultimately you pay a cost per click via Google AdWords and this differs per auction. You need to consider what you can pay per click to keep your Google AdWords account profitable. That is why we recommend testing with different bids in combination with your positions. It is then essential to analyze the results on the basis of this.

Keywords

Ultimately you pay a cost per click via Google AdWords and this differs per auction. You need to consider what you can pay per click to keep your Google AdWords account profitable. That is why we recommend testing with different bids in combination with your positions. It is then essential to analyze the results on the basis of this.

Qscore

Every keyword has a certain quality score that is given by Google. This is determined by several factors such as:
• The relevance of the keyword to the ad. This checks how relevant your keyword is to the ad.
• The expected click-through rate (CTR) for the keyword. The expected CTR is partly determined by the keyword’s previous CTR and partly by the number of times the keyword led to the click on the ad.
• The quality of the landing pages your ads lead to
Always try to optimize these top three factors and try to achieve at least a quality score of 7/10 so that you will not experience any negative effects on your CPC.

Average postion

The average position depends on your set CPCs and the level of competition for a particular keyword. Position number 1 in Google does not always provide the best results, so our advice is to always test with different positions and see what is most profitable for you!

Conversion ratio

Conversion rate is one of the most important elements to look at during an analysis, because it shows which keywords convert well and badly. Also take a good look at the other elements described above, because if you have a good quality score, position and CTR, it may be the landing page. Is the current landing page the most relevant or can you direct the traffic to another page that may be more appropriate. Like SEA, SEO is a crucial part of your marketing mix. In this article you can read how to perform an SEO analysis.

Overview Online Marketing channels

Questions that are regularly asked are, which online marketing channels are there? And which channels should I use? The answer to this question naturally depends on the type of service and/or product. It is also important to map out the possible channels. This article provides a brief overview of four commonly used online marketing channels.

Search engine optimization (SEO)

Optimizing the content and structure of websites with the aim of getting more traffic organically into a search engine is defined as search engine optimization. Search engine optimization goes hand in hand with any content marketing strategy, SEO ensures that this content is properly indexed for the search engine.

Successfully applying SEO by: Writing and publishing high-quality and relevant content. This in combination with well-structured websites, through which a visitor can easily navigate.

Not successfully applying SEO by: Keyword stuffing, by having a keyword often appear on a page in an unnatural way. Using duplicate content, by using content from another website (unchanged) without using a canonical tag.

Search engine advertising (SEA)

orm of marketing in which you as an advertiser pay for the advertisements that are online. A commonly used method is PPC (pay per click). As an advertiser, you pay for every click on your ad or per 1000 impressions (CPM). You can apply this form of search engine marketing via Google Adwords, Google Display Network and Facebook advertising.

Apply search engine advertising successfully by: Ads that are driven by optimized landing pages and combining ads with organic search engine optimization campaigns.

Not successfully applying search engine advertising by:  No specific landing pages, and ad text. This refers to very broad campaigns that are used on too broad a target group.

Social media marketing

Nog een veelgebruikte manier van het marketing van uw service of product is via social media. Social media kanalen die gebruikt worden voor social media marketing zijn Facebook, YouTube, Instagram, LinkedIn, Snapchat, en Twitter.

Social media marketing succesvol toepassen door:
Campagnes die zich toespitsen op specifieke segmenten en gekoppeld worden aan relevante trends(en gebeurtenissen)

Social media marketing niet succesvol toepassen door:
Regelmatig (commerciële) campagnes voeren op loyale klanten en gebruik maken van irrelevante content.

Contentmarketing

Creating interesting and attractive content that your potential customers are interested in is defined as content marketing. Content marketing is usually performed by utilizing a blog on a website. But content marketing also consists of creating and publishing infographics and videos.

Successfully applying content marketing by: Offering content that answers a problem or question. Content that encourages feedback is also often appreciated.

Not successfully applying content marketing because of: Content that provides incorrect information and has no added value. Using keywords unnaturally in a text is also part of incorrect content marketing.

HOW DO I CHOOSE THE RIGHT ONLINE MARKETING CHANNELS?

In the previous section, a number of online marketing channels were discussed. A logical next step is to make a selection of marketing channels that will eventually be used. To choose the right marketing channels, it is important to go through the three steps below.

Set objectives for your online marketing campaigns

Some objectives that are relevant to your organization are:

Creating more brand awareness. If this is your goal then it is interesting to look at social media marketing as an online marketing channel. Social media channels are strong in developing and strengthening brand awareness.

Generating leads, Organizations mainly use online marketing to get in touch with potential customers. Lead generation is therefore a common goal. Online marketing channels that are good at generating leads are:

  • Search engine optimization (SEO)
  • Pay-per-click advertising (Google search network)
  • Display advertising (Google display network
  • Email Marketing

Creating traffic Not every website sells products or services. Of course there are also websites that mainly share information and free products such as online marketing templates. Many of the users of such sites are publishers whose revenue model is based on display advertising. To generate revenue through display advertising, it is important that your visitors have visitors. Perfect online marketing channels to achieve this are SEO and content marketing.

Set up your online marketing budget

Mapping out the costs and your budget helps to select the right online marketing channels. Common costs for which a budget must be drawn up are online advertising budget planning, content creation and when creating images and videos.

Map out which skills are needed

Setting up and maintaining an online marketing campaign requires certain skills and knowledge in different aspects and channels. That is why it is important to identify if you have all the necessary skills and knowledge in-house. You can think of development skills for the website, creative skills for the visuals and videos, social skills to approach your target group via social media and search skills to approach your target group via search engine marketing.

ONLINE MARKETINGKANALEN BEOORDELEN MET HET AIDA MODEL

Applying the AIDA model to online marketing channels

The AIDA model can be used in several ways. You can use the AIDA model to assess your online marketing channels, for example. Every online marketing channel has its own specialty. That is why some channels are better suited for raising awareness and others for bringing consumers to action.

Awareness
Social media is an example of a typical awareness channel. For example, a consumer becomes familiar with your brand after seeing a (sponsored) Facebook message. If the consumer was already engaged in a purchase process, he or she will quickly move on to the next step (interest). If not? Then that consumer will think of your brand more quickly when he or she starts looking for similar providers. Banners can also have this effect.

Interest
Social media is also important in this step. Especially when there is interaction. If a consumer finds the aforementioned Facebook post interesting, he or she will like, comment on or even share the post. For example, following a Facebook page is also a sign of interest. Other promotions include subscribing to the newsletter or participating in an online campaign. You create this interest by starting specific Facebook campaigns that are tailored to your target group. A logical next step is to create the need to purchase your product from this interest.

Desire
When a consumer feels the need to purchase the product, he or she will use a search engine. Your goal as a company is to be at the top of the search results through search engine optimization (SEO). This can be done by placing good content on your site (blogs, videos or e-books). In addition, you can form partnerships with other pages that are in the search results. Think of deals with comparison websites and guest blogs on successful websites. You can also use search engine advertisements (SEA) to get a place in the results page. It is also good to reach the consumer with sales-oriented banners. This is possible, for example, with Google AdWords and using remarketing banners via the Google Display Network.

Action
As soon as the customer makes a purchase or another type of conversion – filling out a form or requesting a quote, for example – it is important to make this process as easy as possible. Also make good use of SEA campaigns and make sure you can be found for the right keywords (including long tail). As soon as a consumer types in the search query very specifically, the chance of conversion is many times higher. You make this process easier by selling your product in many places, by offering enough information on your website and by having clear product pages. Good webcare, fast service via the internet as social media to your customers, can also make a purchase

Conclusion

The AIDA model shows that traditional marketing models are still relevant when setting up and executing an online marketing campaign. So do not focus on the latest online marketing techniques and occasionally look at the proven theories of traditional marketing, because there is still a lot to learn from them.

What is the difference between SEO and SEA

In the field of digital marketing, there are a number of terms that keep popping up – “SEO” and “SEA”. Seasoned webmasters, marketing professionals and forward-thinking entrepreneurs will have no problem distinguishing the two. But what do these words mean for the rest of the population or for starting entrepreneurs?

Let's start with SEO, what is SEO?

SEO stands for Search Engine Optimization. It is the process of optimizing a website so that search engines like Google can rank you in the organic search results. Your website is compared based on various criteria with other websites that have approximately the same content.

That’s complicated!? Do not worry! SEO may be difficult to explain in words, but in practice it is easier to demonstrate. Below is a screenshot of the search engine results page, after someone searched Google for `sunglasses with logo`.

The organic results are marked in green. These results are “natural” and according to Google are the most relevant result based on the search query “sunglasses with logo”. Intuitively, this makes sense when we consider why someone would search for “logo sunglasses.” In all likelihood, the user is looking for printed sunglasses to hand out as promotional material or business gift. Take, for example, the result of Promoboer, which is shown second, is a useful result in the eyes of Google. Examples of images of sunglasses with logo are also relevant to the search, which are therefore shown in the middle of the results.

SEO screenshot

So why are these results showing on the first page and not the 12,200,000 other Google results? The answer is simple. According to Google, these results are the most relevant and reliable, and therefore offer the most value for the client.

Google’s ability to find the most relevant results for every query has made it the largest search engine in the world. Much of this success is due to the ability to not only find the best results, but also filter out the bad ones. For example, you can also add a location to the search, such as ‘sunglasses with logo in Haarlem’. You are looking for sunglasses with a logo in Haarlem, but you are not waiting for results from Groningen or Limburg, these results are also filtered out. Providing value to users is the end game for Google.

Besides relevance, the other half of the Google comparison is reputation. In our logo sunglasses example, there isn’t just one provider active – there are probably dozens, all of which could be considered relevant. To decide which results are ranked first, Google checks how “popular” the website is. Popularity is determined by, among other things, how many people link back to the site, which is also known as backlinking. More backlinks suggest that people are essentially talking about the site and recommending it to others, making it more popular and valuable in Google’s eyes.

Before an SEO specialist starts performing SEO, you must first map out who your target audience is and what they are likely to search for on Google. Then you make your website as relevant as possible for this target group. In the meantime, you also work on improving your online reputation, for example by obtaining backlinks on the basis of a strategy. Due to the size of the internet, this is a tedious process that requires dedication and patience, often involving months of reputation work to show fruitful results. But it’s definitely worth it: the more relevant and reliable your website, the higher you rank in Google’s organic results. The higher you rank on Google, the more profitable search engine traffic you will receive. Do you want to know more about SEO? Find more information about our SEO course here.

Let's move on to SEA, what is SEA?

SEA stands for Search Engine Advertising, also known as PPC or Pay-Per-Click. It is the process of advertising directly on Google and other similar search engines mainly performed by a Google Adwords specialist. Ad results are displayed at the top and right of the organic results on the search engine results page.

Ad results are highlighted in red, which are clearly labeled with an “ad” icon. The main difference between ad results and organic results is that you pay Google to have your ad appear. SEA is often referred to as PPC because it is based on the Pay-Per-Click model. You set up an account and advertising budget with Adwords, Google’s advertising platform, and as soon as users click on your ad, Google collects a pre-agreed amount. The more you’re willing to pay for a click, the higher your ad will appear on the search engine results page.

Screenshot SEA

How much you’re willing to pay for a click can be set manually in your AdWords account. Depending on your industry and competitors, it can get very expensive to keep (or get) your ads visible. But on the other hand, it has the great advantage that your website is displayed directly on Google and, for example, not on page 3.

This is not to say that there is no guide to SEA and how much to pay. SEO principles still apply to SEA, mainly with regard to relevance. With AdWords, you have control over which search terms you want to target, which ad text you want to appear on Google and which landing page of your website users should end up on. The more relevant your ad text and your website landing page is to the query you’re targeting; the less you pay when the user clicks on your ad. That means you can afford more clicks to your site than your competitor who is less relevant.

AdWords management is a time consuming affair because you can target an almost unlimited amount of keywords. To maintain relevance for each keyword, each ad copy and landing page must be tailored and relevant to keep your costs down. There is also a need to monitor your bids per click to ensure that your budget is used as efficiently as possible. Then there should be ongoing analysis to see which ads are performing well and which are not. And then evaluate and adjust your campaign accordingly. Do you want to know more about SEA? Find more information about our Google Adwords training here.

In summary – SEO vs SEA

When done properly, search engine advertising can drive traffic to your website very quickly and effectively. All this for a fee. It’s significantly different from SEO, where it can sometimes take months for Google to recognize your optimization efforts and rank your site in organic results, but unlike SEA, you don’t pay anything directly to Google.

The long-term ROI (return on investment) for properly implemented SEO is much greater than SEA, as users are generally much more confident in organic results than ad results, with the added benefit of not having to pay for every click. However, the short-term earning potential of SEA is excellent if you need an immediate and targeted boost in traffic to your website.

What is an SEO Specialist

One of the highest demand jobs in the market is that of an SEO specialist. This is a person who works as a freelancer or in a company and whose goal is to increase the rankings of a website in the search engine results. In this blog post you will learn all about SEO specialists, such as their responsibilities, skills, salary and how to start a career in SEO yourself.

What's different about Responsive Search Ads?

An SEO specialist is responsible for optimizing a website for search engines with the ultimate goal of improving search engine rankings. Search engine optimization (or in English, search engine optimization) is the process by which the visibility of a website in search engines is increased and, as a result, the web traffic is increased. An SEO specialist is a person with the skills to make this happen.

How do I become an SEO specialist?

To become an SEO specialist, you do not need to follow any training. You can learn quite a lot online and thus acquire the necessary skills.

What is the job description of an SEO specialist?

In general, an SEO specialist works in an SEO agency, a digital marketing agency or as a freelancer and the job description looks like this:

  • Knowing the different types of SEO and how to use them
  • Optimizing the structure of a website for SEO
  • Improving the structure and usability of a website
  • Analyzing the SEO performance of the website and doing SEO Audits
  • Conducting keyword research and finding out which words to focus on
  • Optimizing web pages for on-page SEO
  • Improving the internal link structure of the website
  • Optimizing content for both search engines and users (SEO copywriting)
  • Launching link building campaigns to improve a website’s link profile
  • Keeping track of a website’s rankings in various search engines
  • Be informed about various changes in SEO ranking factors and new developments in SEO
  • Know how to create, analyze and interpret SEO reports using Google Analytics and other reporting tools
  • Having good knowledge of various SEO tools such as Google Search Console, Bing webmaster tools, SEMRUSH, Ahrefs etc.
  • Know how to work with popular CMS like WordPress
  • Have good knowledge of HTML
  • Working closely with members of the digital marketing team
  • Designing and implementing an action plan for SEO

How much do SEO specialists earn?

Generally, SEO specialists earn between $50k and $150k per year. The salary of an SEO marketing specialist depends on three factors:

  1. Work experience
  2. Region
  3. Job Type (Freelancer or Employee)
Work experience
SEO is not a skill that you can quickly learn overnight or by following a course. It takes a lot of time, effort and diligence to understand how search terms work and apply various SEO techniques to actually increase a website’s rankings and traffic.
 
Region
SEO specialists in South America or India earn less than those in the United States or Europe.

What skills do you need to become an SEO specialist?

To become an SEO specialist, you have a wide range of skills on your resume. These vary from speaking to writing to development and reporting. To dig a little deeper, the most common are SEO specialist skills.

(English) reading and writing skills
Even if you are doing the SEO for a non-English website, you must have good English reading and writing skills. This will help you optimize content in English and keep up with changes in SEO algorithms and industry.

Getting good at SEO is a learning process. The vast majority of courses and online articles are in English.

Technical SEO skills

Technical SEO is normally the first process undertaken when starting an SEO project. As an SEO professional, you need to know which parts to review and optimize to ensure that the search engines can find your website.

On-Page SEO Skills

The next step is knowing how to optimize “SEO” content on a web page. Think of optimizing meta titles (or page titles), meta descriptions, headings, adding internal links and structured data to a page so that search engines can understand the context of the page and the type of content.

SEO writing skills
Writing content that makes both the search engines and the website visitor happy is an art. It’s not easy to write excellent content. In addition, it also takes time.

Link building skills
Link building, also known as off page SEO, is an important factor in the success of SEO. If you fail to successfully run link building campaigns, it is very difficult to work as an SEO specialist.

Analytical and reporting skills
A large part of the time you are collecting and analyzing data about the ranking of a website, doing keyword research and analyzing the competition. There is a lot of data that needs to be analyzed and you need to know how to use Excel, Google Data studio and Google Analytics.

Communication and presentation skills
Sometimes you need to communicate with clients to inform them about the status of the SEO project. If you work in a team, you may need to give a presentation to your management.

Programming skills
Although programming skills and knowledge of web development are not a requirement for an SEO specialist, it is useful to be able to do this. Especially if you work as a freelancer, you don’t have to wait for the other people until you can move on.

Research skills
When it comes to SEO, there are no ready-made answers. During your SEO career you will often receive questions from, for example, customers. To be able to answer successfully you will need to know how to figure out the answers on Google and so you need to understand how to use Google as an advanced user, have knowledge of various analysis tools and be able to get information quickly on the internet. to find.

Digital Marketing Skills
Digital marketing is not just about SEO. Becoming an SEO specialist is the first step in becoming a digital marketing manager. A digital marketing specialist must have more skills than just SEO. If you are planning to start a career in digital marketing, you should also learn other online marketing techniques, such as social media marketing, paid advertising and email marketing.

SEO Courses
The best way to learn SEO quickly is through an online SEO course. This kind of course can teach you all about SEO without wasting your time searching the internet for answers or practicing old fashioned SEO practices. So if you want to become an SEO specialist or follow an SEO training, check out our SEO training.

Conclusion

An SEO specialist is a person who understands SEO. He/she understands well how search engines work and what it takes to improve the rankings of a website in a specific search engine. It’s not an easy task. As an SEO expert you are constantly competing with other SEO specialists for a place at the top of Google’s rankings. To have a successful SEO career, you need to have a certain number of skills and the best way to learn the skills quickly is to take an SEO course and practice with it. .

In addition to diplomas and certificates, it is best to have a website that ranks well on your resume. Having a high ranking website in Google combined with a lot of visitors is the best way to show customers that you are an SEO specialist they can trust.

The more you practice and learn Sacrifice SEO, the more money you can charge for your earnings. It’s a high-demand job, so the sooner you get started with SEO, the better!

Wat is SEO Optimalisatie en copywriting

Optimizing your website so that your website is easily understood by a search engine and responding to the search intentions of potential visitors to your website defines itself as SEO optimization. In article – what is SEO? explains what SEO is. The article below explains how you can optimize the pages on your website for optimal search engine marketing in 9 steps based on our SEO optimization step-by-step plan.

SEO OPTIMIZATION STEP PLAN

Step 1: Choose focus keywords

Select a keyword for the relevant page, on which you want to be found. Make sure the content on this page matches the keyword. After selecting this keyword, it is interesting to vary the use of this keyword. You can do this, for example, by using synonyms of this word.

Step 2: Page Title

The page title is the underlined bold blue text that appears in Google search results. The page title is the name of the relevant page. Below are 5 tips for a good page title:

  • Make sure the page title is a maximum of 66-70 characters
  • Try to use the chosen keyword at the beginning of each page title
  • The moment you use multiple keywords, separate them by means of a |
  • Use a unique page title for every page on your website
  • On the homepage and contact page it is possible to use the name of your company in the title. It is not recommended on other pages.
Title-tag

Step 3: Meta Description

The text under the page title in Google search results is the meta description. The meta description is mainly seen as a call to action. The reason for this is because it supports people in determining whether they want to click on your result.

Some tips for a good meta description:

  • Make sure your meta description consists of 150 – 160 characters
  • Try to incorporate the chosen keyword in a relevant way
  • Clearly indicate why people should click on your result

Step 4: URL structure

The chosen keyword must be included in the URL of this page. It is also important to separate each word in your URL with a hyphen(-). See example below:

Stap 5: Heading tags

Provide every page with an H1 heading tag, in which the chosen keyword is processed. Make sure the H1 tag is high on the page. Of course, the H1 tag, page title, url and content must form a whole.

Step 6: SEO Copywriting and Internal Links

Incorporate your keyword multiple times on your website in a natural way. Write relevant content, which consists of at least 400 words. You can do this, for example, by describing the most frequently asked questions related to the keyword. It is also important to use internal links, suppose you are using a new term, but explain it in detail on another page. Refer to this page using a hyperlink.

Step 7: Make Images Search Engine Friendly

By giving each image a proper name, by distinguishing each word in an image’s name with a hyphen (-). Every image needs an alt text for the search engine. An alt text makes it clear to a search engine what the image is about. A good alt text is identical to the title of the image, but without hyphens (-). These steps allow a search engine to understand your images.

By performing the above 7 steps you can easily optimize the on page SEO of your website. Integrating these steps and doing them properly can lead to more traffic and a search engine will more easily index your website. In addition to these 7 steps, there are of course several steps to make your website rank better in the search engines.

SEO COPYWRITING: HOW TO WRITE CONTENT FOR PEOPLE AND OPTIMIZE IT FOR GOOGLE?

If you want to create a bigger audience for your blog, you need to learn to be smarter about your content. One of the biggest challenges bloggers and content marketers face is writing content that is optimized for search engines, but still appealing to readers.

According to Copyblogger, SEO is the most misunderstood topic on the web. However, SEO content isn’t difficult once you understand that readers, not search engine algorithms, take precedence. SEO companies make a profit by understanding this simple concept.

If you want your online business to thrive, you need to go beyond simply ‘writing content’. Your content should achieve two goals: First, it should be attractive to the end user (customers, readers, etc.) and second, it should solve a specific problem.

How do you make SEO friendly texts?

However, how do you create content that achieves these goals? How do you create content that both ranks high on Google and convinces people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter or SEO specialist. You can do it yourself by following a few simple rules. And that is what you will learn in this article.

We will discuss the following topics:

  • What is SEO?
  • Understanding Copywriting
  • What is SEO Copywriting?
  • Components of SEO copywriting
  • Writing useful content for  People
  • Keyword research for content creation
  • Copywriting- Driving people to action

What exactly is SEO?

We all know what happens when you type a search term into a search engine and hit enter: You get a list of search results that are relevant to your search term. The pages full of results appear as a result of search engine optimization (SEO). In short, SEO is a method of optimizing (increasing the effectiveness) of your content for the search engines, to ensure that it appears at a higher rank than content from other websites targeting the same search terms.

If we look at it step by step, you are working on SEO when:

  • You are researching keywords
  • Then choose a specific keyword
  • That keyword used to write content

that other people then read and share on Twitter, Facebook, their own blogs and other social media. According to Redevolution, Google displays web pages in search results based on the authority and relevance of the page to enrich the user’s experience.

How is authority and relevance measured?

Google determines the relevance of your landing page by analyzing its content based on a number of factors, including where and how often your particulars are used in that piece of content. Google measures authority by the number of hyperlinks pointing to this page and how reliable they are. On the web, you can compare links with votes. However, there is a difference. The winner of an election is only determined by votes, while your webpage ranking is not so much about how many links you have (quantity), but about their quality. It is important that your marketing team understands this.

Quality has been the number 1 determining factor in your ranking since the google panda and penguin update.

Understanding Copywriting

Copywriting is the art and science of creating content that prompts the reader/end user to buy the product, subscribe, test drive, or any other action that benefits you.

Who prompts the user to take action? That is the job of the copywriter. A copywriter is a professional who writes for advertisements, promotions and clients. An SEO copywriter does the same, but focused on online content.

A copywriter is someone who understands people, who knows what their audience likes and chooses the words that will appeal to them. The headline, words, sentences and paragraphs used in the content should convince people and prompt them to take action. An SEO copywriter also understands how Google handles certain words and phrases, especially long tail phrases.

If you are a blogger, freelance writer or online business entrepreneur, you can become a coveted copywriter when you perfect your creativity and writing skills.

If you want your online business to thrive and survive in this changing world of SEO, your job is to create useful content that is interesting, compelling, well optimized for search engines, and consistent in doing so. This is part of the user experience; Getting new content as soon as you claim it.

What is SEO copywriting?

SEO Copywriting has changed over the years as Google came out with more updates. If you want to write useful content that ranks high on Google’s rankings and at the same time drive customers to your online business, you need to be familiar with the parts of Google’s ranking algorithm

SEO copywriting is mainly about creating useful, engaging and valuable content that focuses on specific keywords so that other people will promote it without resistance on social media channels. This increases the authority and relevance of your content and increases the ranking with Google for the chosen keywords. So when you recommend something, Google sees it as relevant and you get better SEO content results.

SEO copywriting helps you focus on your customers and solve their specific problems with well-crafted content.

Certain parts of valuable content, such as timely and visually appealing content, that fall under the favor of copywriting. Implementing SEO strategies consistently in your content will naturally lead the content to the Google top 10 and increase your website traffic. However, there are certain things that will ensure that you rank high on Google and that your conversions go up. So before you start implementing the various parts of SEO copywriting, remember that there are things that need to be done before web page optimization.

These are the 6 parts of SEO copywriting that make up:

1. Speed of your website

A study by Akamai shows the following figures:

  • 40% of online users will leave a web page if it takes more than 3 seconds to fully load.
  • 47% of end users expect a webpage to load in 2 seconds.

Loading speed has been an important factor for your ranking since 2010. If your website loading speed is longer than 2 seconds, which is the average speed for most websites, then you need to take steps to improve it. Even if your content is useful and interesting, readers will quickly leave the page if it takes too long to load. The user experience of your website is bad in this case.

How do you measure the loading speed of your website? You do that as follows:

Step 1: Use Pingdom’s website speed test

Step 2: Analyze the loading speed of your website. Then click on ‘History Tab’.

Step 3: Check your history. You want to find out the average loading speed of your website

2. Page Title are SEO title of your page

No matter how good your content is, if your title is not catchy, few people will click on it. Sin.

On average, people read just the title of an article five times more often than the entire text. So if you have a dollar to spend writing an article, you spend 80 cents writing the title.

With SEO copywriting it is therefore important that your title attracts attention and encourages people to click on it and read on. So, as you become a better writer, it’s important to pay attention to the things your readers will notice first, such as the title.

When you’re in Google’s top 10, it doesn’t matter if you’re number 1 or 4. As long as your title is click worthy and attractive, you will naturally draw visitors to your website. A successful SEO copywriter therefore generally writes the title first before he/she starts writing the text.

Note: The most successful titles are those that convey a particular message or idea. Titles with numbers score well, so if it makes sense in your title, it’s a good idea to add the stat. Titles with numbers in them are also more often shared on Facebook and Twitter.

Generate blog ideas: If you’re stuck with what to write about, you can use a web tool like Inbound now to generate ideas. There are also several tools that help write a click-and-share worthy title.

Note: If you want your entire title to be visible in search engine results, keep it under 65 characters. This also increases the number of clicks.

3. Your website content

Content itself is a central part of SEO copywriting. The main reason people search Google and other search engines is that they are looking for useful content. Search engines prefer newer SEO content, so it’s important that you update your website consistently.

If you want to write content that ranks well with Google, you should pay attention to keyword phrases. However, avoid stuffing your content with keywords or over-optimization. Ideally, you put the keywords in your title, but make sure that it still reads well.

The Google Panda 4.1. Update is made to penalize bad content, so that it does not end up too high in Google’s ranking. A blog post or article should generally contain at least 1000 words. However, it’s not just about length. Before you write SEO content, it is important that you understand the reader. Focus on the specific problem the reader is facing and try to solve it with your content – that is one of the goals of SEO and copywriting.

Any content you write should have a compelling introduction and at least one of your targeted keyword phrases. However, it is important to understand that modern SEO copywriting is about more than keyword targeting and placement. Today, the best approach is to write content that focuses on keyword intent. We will elaborate on this later.

4. Meta Description

Before writing and publishing content, it’s helpful to use meta descriptions to support search engines. Meta descriptions help search engines and search engine users understand what the subject of your content is and why your keywords and keyword phrases keep appearing in your content. SEO companies make a profit from this, because they realize this.

Google uses your page’s meta description as a snippet when people search for keywords that are relevant to your page. This snippet is what determines whether or not you get clicks, regardless of how high you appear in the search results. Ideally, the meta description is around 122 characters for mobile websites and around 155 for desktop.

The question that is of course central now is ‘How do I write a meta description that attracts people’s attention and that ranks well with Google?’

Step 1: Understanding keyword intent. Keyword intent is the reason you use these keywords. For example: Suppose you are a social media consultant and you want to attract customers for your business. In that case, your primary keyword might be ‘social media expert advice’.

When prospective customers type this keyword into google, they have a specific goal. They probably want a social media expert with advice on how to increase their online business. Your meta description must therefore be relevant.

Step 2: Once your article or blog post is written, you need to write your meta description. This is best done in one of two ways: In the first way, you start your meta description with a question. This indicates the purpose of your article. The second way is to name things that are obvious. It is important to remember that you do not necessarily have to name your keywords in your meta description, especially if it does not read well.

5. Keyword frequency of density

By keyword frequency we mean how often your chosen keyword appears on your web page. Keyword density, on the other hand, is concerned with how often your keyword appears on your web page in relation to other words. Both keyword frequency and keyword density are no longer as effective as they used to be, but are still an important part of SEO content. However, try to avoid making classic mistakes like keyword stuffing and excessive keyword insertion. A good trick to avoid this is to measure your keyword density. As long as it stays below 5.5% you are generally doing well. There are all kinds of online tools available to measure your keyword density.

6. Interne en externe links

  • Links are the building blocks of your web page. One of the things Google knows to be true is that there is always more information available. Links on your page indicate to Google that you are social and connected and that you have useful content that people can access from elsewhere. This can be your own content or content from another website. When you link to another website, you are acting in line with Google’s mission: Organize the world’s information and make it universally accessible. So it is definitely recommended to link well.

There are no standard rules for linking to other websites as well as internal linking. However, we do recommend the following:

  • Link to relevant pages both on and off your website in your introduction;
  • Link to content that goes deeper into your topic;
    Link with text that fits within the content.

While it’s good to remember these things, you generally don’t have to worry about keyword density and page links. As long as you understand your target audience and produce the best content that solves your readers’ problems, these things will naturally work out.

However, there are a few more actions you can take to increase the chances of your web page showing up on relevant Google search results:

  • Title tags: Knowing how to write a title tag for SEO is a good idea. The title is a meta HTML tag, sort of like the meta description we discussed earlier. It’s like the title of a book and is the very first thing that appears in Google’s search results. Google displays 50-60 characters of the title in their search results, so you need to think carefully about length. The best format to stick to is generally as follows:
  • Primary Keyword- Secondary Keyword| Brand Name
  • Heading tags: You have heading tags h1-h6. These heading tags ensure that your content is well structured for your readers
  • Optimize your title: This is one of the most important things you can do to ensure that your title ranks in Google and attracts your target audience.

7. Write useful content for people

Words have power and lead to involvement. If you write valuable content, your target audience will continue to read. There is no alternative to well-written. The number of blogs that put new content online every day is increasing. However, you have to remember that posting duplicate content, content stuffed with keywords and low quality content is a very bad SEO strategy.

Recent research shows that even if your content is useful, three key components are still needed to increase traffic to your website:

  • Optimized for many keywords for many types of searches.
  • A reasonable number of confidential backlinks
  • A brand new idea/topic

Search users’ intent: Keyword research is still necessary, but the most important part of any keyword is the purpose of the users. Before you can write good content that solves a particular problem, you need to understand what each keyword stands for. There are two types of keywords: Informational and commercial keywords.

  • Informational keywords: The main reason people search with these words is because they are looking for useful information without having to pay for it. These types of keywords usually contain terms along the lines of ‘how do you do/should/make..’. People who use these types of keywords in their search terms usually just want answers, so don’t expect to be able to turn them into customers. Try to write content with these kinds of keywords that gives you brand awareness.
  • Commercial keywords: These keywords show an intention to buy. They want solutions, and they want them fast. The kind of person who uses these kinds of keywords will most likely buy the product, or sign up for an email list that will eventually convert them into customers. When you write content around these types of keywords, the ultimate goal is to provide information about how you use the product and its benefits, among other things.

Should you focus on keywords? The answer is yes, Google still uses keywords to estimate what a web page is about. However, be careful and do not make the mistakes mentioned earlier.

Storytelling: As an SEO copywriter, storytelling is what sets you apart from other SEO copywriters. People just love good stories. If you can incorporate the story of your brand into your blog post, article or video, you will attract more attention. A good brand story is not only about yourself, but also about your target group. Only then will brand storytelling help improve your traffic, ranking and conversions.

Humour: Writing with humor keeps the reader’s attention. Your content doesn’t just have to be about solving a problem. It may also mean something to your readers. You can also use humor to lighten up a controversial or slightly uncomfortable topic. SEO copywiting should also entertain your readers.

 

Step #3: Keyword Research for Content Creation

More than 66% of all clicks go to top 3 search engine results. If you want to be included in this list, you need to know the ins and outs of keyword research. In modern SEO, long-tail keywords are the best idea. SEO is not complete without keyword research. This is how you determine the intent of your target audience and long tails can help with that.

Off-page optimization: In today’s digital marketing world, your audience determines how relevant and useful your content is. Google uses off-page factors to estimate the authority and value of your content. In general, you have no control over what happens outside of your site. You have no control over who links to your website and the quality of those websites linking to you. By using off-page SEO techniques you can build your brand online and increase traffic. Some ways to improve off-page SEO are:

Het bouwen van een gemeenschap door middel van social media

  • Expanding your business
  • Increase brand confidence through business review
  • Link building

8. Copywriting- Getting People to Take Action

The very last part of the SEO puzzle is convincing your readers and provoking them to take action. Copywriting is all about selling a product, service or idea. Ultimately, it all starts with selling yourself.

Use bullet points: This way people can see what your content is about. About 3 to 4 things your readers can learn from the article is a good starting point for this.

Conclusion

There is a lot to learn in the field of SEO. If you apply the techniques in this article, you can get pretty far, but don’t hesitate to keep learning by, for example, following online courses or reading these kinds of articles! Do you think after reading this article I want to read more about SEO? Below

Below are three articles that will help you further:

  • What is an SEO analysis?
  • SEO benefits
  • What is an SEO Specialist?

Set up Google Adwords Campaign

You want your company to be positioned as well as possible in the Google search engine. With good positioning and the right settings, you maintain the quality of the account and traffic. The settings when creating advertisements play a role in this, but also the interpretation of advertisements. With an adwords campaign you ensure that your company as a name appears in the search results in a qualitative way. The moment you do not arrange this according to the wishes of Google, you will be positioned lower and you will pay more per click.

STEP PLAN GOOGLE ADWORDS CREATE ADVERTISING

1. Set up advertisements based on Google support

Set up your ads based on Google support.

► Go to https://support.google.com/

  • Select the heading Adwords
  • In the settings column select your ads and create campaigns
  • You then choose a topic that applies to the part of the campaign

2. Advertisement Settings

► Go to: Adwords > My Client Center > Click on the Campaigns heading > Then on + Campaign > Select only in the Search Network and select all functions to start creating a campaign.

Give the campaign a relevant name. It may apply to your ads or a particular audience. The advice is to use Exact keywords and Broad Match Modifier keywords because you can reach your target group more specifically.

Always create an exact and BMM variant of the campaign whereby you exclude the exact keywords in the broad match modifier campaign. The reason for this is to direct traffic in the right direction and to avoid bidding against yourself. Example campaign name: 01.00 Ladies-Collection-BMM or Eg. 01.00-Women-Collection-Exact) This will ultimately help in analyzing and optimizing campaigns through reports.

► Scroll down and see the options for settings

  • Networks: Select Google search & search partners
  • Devices: The advice is to select all devices in the beginning and adjustments can be made in the event of any optimizations.
    • Locations
    • Select the desired country that you want to target with your ads, but if you want to advertise even more specifically, you can advertise on cities or zip codes via advanced search

► Scroll until you get to languages

  • Select Dutch & English
  • Then click save and continue

► Create ad groups > Name the ad group that falls under the new campaigns and have applications to it > for example the 01.00-Women-Collect campaign > Ad group: Pants Women’s Clothing or Jackets Women’s Clothing

3. Create Google Adwords Ads

► This is where the Final URL, Heading, Path 1 & 2, Heading 1 & Heading 2 and description are entered. Examples are shown next to these topics.

  • Final URL > Enter a relevant landing page
  • Headline 1: Heading your keywords as relevant as possible and filling in the ad
  • Path 1 & 2 : This is always the base URL associated with the subject of ad group > for example (Example.nl/Dames-Jeans)
  • Headings 1 & 2: A relevant text based on your company’s USPs or a competitive starting price. (both limited to 30 characters)
  • Description : Most of the text can be entered here with a maximum of 80 characters
    Create sample ad

When you have filled in all fields without errors, click on ‘rate campaign’

Ability to create multiple ads

  • Creating multiple ads for an ad group is recommended (min. 2). This allows you to test ads against each other, but make sure that the ad rotation setting is set to Rotate indefinitely.
  • Click on ‘Rate campaign’ , then on ‘Save and close’

Overview Campaigns with ad groups

  • Click on keywords and then on ‘+keywords’
  • The ad will be best positioned if the keywords match the ad text (Header)
  • You can add words you want to be found on
  • Place a ‘+’ for each keyword in the Modified Broad campaigns, e.g. +decent shoes
  • In the Exact campaigns all keywords start and end with ‘[ ]’ e.g. [decent shoes]
  • Always set the bids higher for your exact campaigns, because in the end they will be cheaper and you want to use the BMM campaigns to bring in relevant keyword ideas.

Ad extensions

The advice here is to use sitelinks, callout extensions and extensions for campaign-level website information. All the different extensions are described in detail via this link:

https://support.google.com/adwords/answer/2375499?hl=nl

Creative social media campaigns

Creative social media campaigns with emoticons in the lead. We use them more and more in our daily communication: emojis and emoticons. It is therefore not surprising that emoticons are increasingly used in today’s marketing communication. Especially in communication via social media, where companies provoke interaction with their target group, companies use emoticons to give extra power to their message. We have listed a number of creative examples for inspiration.

1. Alpro creatively conducts market research

Alpro’s marketing department has cleverly responded to the possibilities of the new like button. The company creatively conducted market research among its followers by asking: which almond drink is your favorite? The question could be answered on the basis of an emoji, which is integrated in the Facebook like button. This form of interaction is creative and effective, because in this way you find out what your customers and potential customers think and want.

2. Durex maps the consequences of unprotected sex

Condom manufacturer Durex has also found the emoticons in its marketing campaign for sex education. Durex wants people to have sex with each other in a safe way and communicate this through emoticons. The condom is not yet part of the standard emoticon package, but Durex does aim to include it in the future. The social interests of safe sex play a major role in this.

3. #doeslief campaign by SIRE

With the #DOESLIEF campaign, SIRE Netherlands holds up a mirror. The campaign is directed against unkind behaviour, for example on social media or in public areas. What do you do when you read a message from one Kim on Twitter: “What a shit recipe. Vomit!”? Should you join her? No, SIRE has a better idea. You should tweet back: “Hi Kim, do you mean the following? I love good food, but next time I prefer a different recipe. #Doeslief.”

4. At Domino's you order a pizza by tweeting one

Pizza chain Domino’s also uses emoticons very cleverly. Ordering a pizza is already very easy, but Domino’s goes one step further. All you need to do is send an email to Domino’s with your Twitter account and you’ve placed your order. This is only possible if you have linked your Twitter account to your Domino’s profile. You can imagine that companies create a better image with this type of promotion and also sell a lot more products or services.

5. McDonald's moves into the emotional motorist

The Good Times at McDonald’s marketing campaign focused entirely on emoticons. The campaign consisted of 5 different expressions. All 5 reflect frustrating and/or recognizable situations for everyone. These situations are ‘solved’ by McDonald’s. From shopping for hours with your wife to being in a traffic jam due to road works, at McDonald’s you can close these experiences in a good way. We’re lovin it! We mean the marketing campaign of course!

6. Netflix communicates the genre of new series through emoticons

Netflix, who doesn’t use it? At Netflix, they are not only strong in producing bingewatch-worthy series, but also in setting up creative marketing campaigns on social media. Emoticons are regularly used in their online communication to reinforce a message. A good example is communicating the genre of new series, for example the detective emoji announcing a new detective series.

7. KLM announces a new destination in a fun way ✈

KLM is legendary online because of their webcare team that speaks to their customers in an amusing but correct way and it is not uncommon that they use appropriate emoticons. The team that is responsible for the online content is also good at using emoticons. They use emoticons to provoke interaction and to support the message. The post had a large reach with more than 1,000 likes and more than 350 comments. It seems we have reached our destination.

8. BOL.com asks customers a question and creates interaction

The social media accounts of Bol.com are known for the fast and catchy hacks. They do not miss any news or event to put a smile on the face of their followers. In the run-up to Valentine’s Day ❤ Bol.com posted the above image on Facebook. It provided a lot of interaction and a huge reach. You can bet that it encouraged people to buy a present (quickly), because Bol.com can even deliver on the day of order.

9. WWF uses emoticons to create awareness

The WWF launched a Twitter campaign featuring 17 emoticons of endangered species, including panda and tiger . Donations could be made by following the hashtag #EndangeredEmoji, retweeting the post or responding to the post with one of the 17 emoticons. The latter option made it possible to rely on a specific animal species. The donation costs were only €0.10 at a time. The Twitter campaign received approximately 559,000 mentions and more than 59,000 signups in the first three months since its release. Do the math!

10. IKEA has its own emoticon pack

IKEA claims that if they use more emojis in their communication, men and women would get along better. That is why IKEA introduces its own emoticons: the means of communication for more love and understanding in your home. The emoticons are also used in the application to categorize product groups. We have to wait for the moment when the emoticons are also visible in online communication or even physical stores.

11. Ditzo advertises with emoticons to announce WhatsApp service

WhatsApp, we all use it to quickly pass on a message, whether or not accompanied by emoticons. It is often impossible to pass on something quickly when you call an insurance company. Ditzo cleverly responded to that annoyance and opened a WhatsApp account. There is no platform that lends itself better to the use of emoticons and these therefore play the leading role in their campaign to put their new service “not on hold, but a WhatsApp” on the map.

Do you need help setting up social media campaigns? Or would you like to outsource it? JM promotions is happy to help you.

Can you set up your social media campaigns yourself and are you only looking for tools for website design?