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Zonnemarkt SEO & Ads Case: +179% Growth in Visibility
Zonnemarkt is a specialist in solar panels and sustainable energy solutions. The company helps both consumers and businesses transition to green energy through high-quality products and service. Thanks to their successful online growth and increased visibility, Zonnemarkt was eventually acquired by the international company Energreen—a milestone we’re proud to have contributed to.
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Leads
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The issue
Zonnemarkt wanted to generate more leads and increase visibility through both organic and paid channels. With fierce competition in the solar panel industry, it was essential to implement a strong, data-driven strategy across both SEO and advertising.
The challenge:
How do we increase Zonnemarkt’s online visibility and ensure that advertising budgets are used more efficiently to generate high-quality leads?
Our approach and objectives:
- For SEO: Optimize content, expand relevant landing pages, and improve domain authority.
- For advertising: Efficient use of Google Ads and Meta campaigns, testing lead forms, and reducing cost per lead (CPL).
- Focus on the home battery market, where demand was high and competition was still limited.
“De samenwerking met DGTLbase heeft geleid tot mooie resultaten in korte tijd. We hebben niet alleen meer zichtbaarheid, maar ook een gestroomlijnde aanpak voor online marketing.”
The solution & implementation
- SEO Strategy:
- Published 52 new relevant pages, including knowledge articles and regional landing pages
- +293% growth in Google visibility (impressions)
- Domain authority increased by 7% with 11% more high-quality backlinks
- Advertising Strategy:
- Sharper targeting and optimized ad spend
- A/B testing showed yellow banners outperformed green ones
- Meta lead forms proved more effective than website forms
- Cost per lead (CPL) reduced by 50% in the final 10 days
The results
- SEO: 179% growth in keyword visibility, 161 new leads generated through organic traffic.
- Advertising: 306 leads generated, Average CPL reduced by 33% compared to previous months.
- Google Ads: CPL improved by 56% (from €55.46 in February to €24.45 in March).
- Meta Ads: 91 leads in March from home battery ads, CPL decreased by 36% (from €55.46 to €35.02).
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