40% growth in organic traffic after a successful website migration

Wakuli wanted to migrate their website to a new platform without losing SEO value and organic traffic. A poorly executed migration can result in a loss of rankings, directly impacting visibility and revenue.

growth in organic traffic

+ 0 %

Regained keyword rankings

+ 0 %

growth in impressions

+ 0 %

About Wakuli

Wakuli is a fast-growing e-commerce company that brings specialty coffee directly from farmers to consumers. Their mission is to make fair coffee accessible through a sustainable subscription model.

The issue

Due to the migration to a new platform, Wakuli risked losing organic traffic and search engine rankings. Additionally, there were technical challenges, such as managing multiple subdomains and ensuring that Google could easily crawl and index the site.

Our approach and objectives

The goal of this collaboration was to carry out a successful migration. A successful migration isn’t just about avoiding issues—it’s also about creating new growth opportunities. By merging the subdomains and implementing a smart internal linking strategy, we not only recovered rankings but also unlocked new potential.

Our goals for this migration were:

Preserve organic traffic and rankings through a carefully planned migration
Minimize technical issues such as 404 errors and broken internal links
Strengthen website architecture for better indexability and user experience
Optimize subdomains to prevent confusion in Google and improve domain authority
Prevent loss of valuable backlinks through a well-thought-out redirect strategy

“Thanks to DGTLbase, our migration not only went smoothly but also resulted in growth in organic traffic.”

– Wakuli Marketing Team

The solution & implementation

Comprehensive audit: We analyzed the website and identified SEO and UX opportunities.
Redirect strategy: We set up a redirect mapping to preserve the accumulated link equity.
Subdomain optimization: We advised which subdomains should be indexed and which should not.
Technical improvements: We resolved issues such as duplicate content.

The results

40% growth in organic traffic within 6 months
Recovered 200 lost keyword rankings, with a total search volume impact of 50,000
448% increase in impressions, significantly boosting visibility in search results
Improved site indexing, leading to more relevant pages appearing in Google
Enhanced user experience, contributing to a higher conversion rate