ULTIMAKER +57% GROWTH IN SALES-QUALIFIED LEADS

Ultimaker is a leading company in the production of 3D printers, based in the Netherlands, with offices and assembly lines in the United States. The company specializes in producing 3D printers using fused filament fabrication (FFF), developing advanced 3D printing software, and offering a range of branded 3D printing materials.

Growth in sales-qualified leads

+ 0 %

Growth in conversion rate

+ 0 %

Growth in CTR

+ 0 %

About ULTIMAKER

Ultimaker is a leading company in the production of desktop 3D printers, founded in 2011 in the Netherlands. The company is known for its innovative approach to 3D printing technology and offers a wide range of products, including the Ultimaker 3, S5, and Ultimaker S3. With a strong focus on user-friendly hardware and advanced software solutions like Ultimaker Cura, Ultimaker serves both industrial and educational markets. Their global presence with offices in the Netherlands and the United States underscores their commitment to quality and innovation in the rapidly growing 3D printing industry.

The issue

Ultimaker wanted to increase the number of leads through Meta and LinkedIn channels in the APAC, AMER, and N.EMEA regions. The challenge was to advertise effectively and gain valuable insights to reach the right target audiences.

Research, potential and goals

To address Ultimaker’s challenges, we conducted in-depth research into the market opportunities in the target regions. We analyzed user behavior and the performance of current campaigns to determine strategic objectives:

Identify the most promising markets based on CPM, CPC, and market size.
Improve the visibility and efficiency of ads through precise tracking and optimization.
Increase conversion rates by testing different ad creatives and audience targeting.

The collaboration with the team significantly improved our lead generation and conversion rates, allowing us to exceed our goals in the APAC, AMER, and N.EMEA regions.

The solution & implementation

We implemented several strategic solutions to optimize lead generation:

Budget Prioritization: We prioritized the budget based on market potential from the perspectives of CPM, CPC, and market size. This helped us focus on the most promising markets.
Tracking Implementation: Using Google Tag Manager (GTM), we implemented tracking for direct and offline conversions to gain insights into the full funnel of users coming through our ads, allowing us to optimize and focus on the right ads.
A/B Testing of Ad Creatives: We tested different ad creatives and focused on those with the best performance. Additionally, we created various audiences based on customer lists and micro-conversions.

The results

Thanks to the implementation of a targeted strategy, Ultimaker achieved significant improvements in the effectiveness of their campaigns. Optimizing budget allocation, enhancing tracking mechanisms, and testing different ad creatives led to substantial growth in both qualified leads and conversion rates, and improved ad visibility.