U-Clinic +550% growth in traffic and 30% more appointments

U-Clinic, specialist in varicose vein treatments, wanted to restore their online findability after a sharp drop in organic traffic. Using an EEAT-based strategy, we boosted their traffic, rankings and position as a leading clinic.

Growth in traffic

+ 0 %

Growth in appointments

+ 0 %

Non-branded clicks

+ 0 %

About U-CLINIC

Founded by Dr Hans Coveliers, U-Clinic provides medical, specialised care in the fields of dermatology, phlebology (varicose veins) and patient-centred proctology. U-Clinic aims to become the No 1 in treating varicose veins. Online findability is one of the main ways clients come to U-Clinic for treatments. A proper SEO approach directly supports the goal of becoming the No 1 in the field of varicose veins.

The issue

In March 2024, U-Clinic saw a sharp drop in organic search traffic, with both clicks and impressions halving. This negative trend meant that important keywords such as ‘treat varicose veins’ were no longer visible in the top results. As a small player in a competitive market, with established names such as hospitals and Bergman Clinics, it was crucial to restore U-Clinic’s online findability and authority. The goal: not only break the negative trend, but also outrank the competition on specific keywords around varicose veins.

Research, potential and goals

The strategy for U-Clinic was to deploy expertise content combined with structured data to comply with EEAT principles. This is because Google nowadays places a high value on EEAT: Expertise, Experience, Authoritativeness, and Trustworthiness. If you want to be found better, your pages should exude expertise, experience, authority and trustworthiness. By applying EEAT principles, users can find more relevant answers to their search questions. This has a positive impact on your findability.

An additional factor for U-Clinic’s findability is that they fall into the Your Money or Your Life category. This category includes pages related to health, wealth and finance. These pages must be qualitative and reliable.

With our EEAT strategy, U-Clinic achieved 550% more clicks and a top 2 ranking for ‘best vascular surgeon the Netherlands’

The solution & implementation

Our solution for U-Clinic was to create expert content combined with structured data to comply with EEAT principles. For this, we set up a process where we collaborated directly with medical specialists for content.

Expertise: Authors data linked to medical specialists for increased trust and better content creation through performance insights.
Experience: Frequently asked questions collected and reviewed by specialists, as a basis for a targeted content strategy
Authority: Keyword research and competitor analysis led to new and improved content on varicose veins.
Reliability: Dutch care map customer ratings placed more prominently and clear references to locations and specialists added.

The results

Our efforts delivered impressive results in a short period:

Non-branded impressions: +120% (from 46,200 to 101,000 in four months)
Non-branded clicks: +175% (from 508 to 1,390 in four months)
Impressions for ‘varicose veins’: +230% (from 3,380 to 11,100)
Clicks for ‘varicose veins’: +550% (from 24 to 160)
Position for ‘treat varicose veins’: increased from 46 to 10
Top 1 positions for keywords: ‘varicose veins at a young age’, ‘foam sclerotherapy side effects’, ‘besenreiser cause’
Top 10 positions: 19 keywords related to varicose veins
Position for ‘best vascular surgeon in the Netherlands’: increased from 32 to 2
Website engagement: significant increase