BAMBOI TURNOVER UP 256% AND BRAND NAME GROWTH OF 2,400% IN 12 MONTHS

Through digital PR, content and conversion optimization

Growth in turnover

+ 0 %

Growth in organic traffic

+ 0 %

Growth in conversion rate

+ 0 %

About Bamboi

Bamboi shares the passion to make the world a little better and more sustainable, every step counts and that’s what Bamboi believes in. Bamboi has made that step as small as possible so that everyone can easily contribute to a better world, namely with Bamboi 100% bamboo toilet paper. “The bamboo revolution” has begun.

The issue

De ambitie van Bamboi begon bij het online zichtbaar en vindbaar zijn van een enkel product: bamboe toiletpapier. Met dit product wilden zij organisch groeien, het bouwen van een community voor bamboe toiletpapier en het verslaan van de concurrentie in een niche markt. De uitdaging: één product, geen omzet, geen traffic en een nieuw bedrijf in een niche markt.

Research, potential and organic ROI

Based on our in-depth preparatory work, keyword research, potency analysis, competitive analysis with associated objectives and in collaboration with Bamboi, we mapped out the SEO strategy for Bamboi. Research showed that we first needed to focus on the Dutch market for sustainable toilet paper. It was also important to claim authority on everything around sustainable toilet paper and the lifestyle that goes with it. We also looked at exploiting missed SEO and business opportunities of Dutch competitors and scrapping reviews in Trustpilot, Google Maps and marketplaces. Finally, we found that the reliability of the product needed to be increased.

Bamboi started from zero, no traffic and no sales.

The solution & implementation

To achieve growth, we used keyword research, Trustpilot & Google Review scraper to exploit missed opportunities from competitors. Using content clusters, we provided Bamboi’s website with unique evergreen content about sustainable toilet paper and the sustainability of bamboo. We tracked competitors’ untapped opportunities and incorporated them into the pages and blogs. In addition, reviews often revealed that the quality of the wrapper and toilet paper was not as expected. Bamboi started working on the quality of the product, and we reflected the quality that Bamboi offers in the content.

To establish Bamboi in the toilet paper market, we focused intensively on building brand identity and the benefits of bamboo toilet paper. The first step was to collect news websites and websites writing about sustainability, and then critically examine which websites fit Bamboi’s brand identity. DGTL PR became a regular focus and by scrapping the backlink profile of competitors and collecting relevant websites, we could approach partners for collaboration.

Finally, it was found that visitors were not navigating correctly on the homepage and during the checkout process. The desktop and mobile homepage were optimized to tempt visitors to the product page with a clear call-to-action. The website structure was changed to navigate to the product page with just one click. Based on data and user experience, the checkout process has been improved. In addition, the steps of ordering have been added, an usp, free shipping, has been moved to the beginning of the ordering process. This has made the ordering process shorter and simpler.

The results

The results prove that even a new company with no sales, with one product in a niche market, can achieve great results. As long as a solid SEO strategy is formulated based on data insights and an efficient DGTL PR approach.