ICON AMSTERDAM +322% GROWTH IN CONVERSIONS

Icon Amsterdam, a well-known European fashion brand, aimed to reduce its reliance on paid advertising and grow organically. Faced with the challenge of delivering results within one month, we significantly improved their organic traffic and revenue through targeted SEO optimizations.

Growth in conversions

+ 0 %

Growth in visitors

+ 0 %

Growth in engaged sessions

+ 0 %

About ICON AMSTERDAM

Icon Amsterdam is a rapidly growing European fashion brand known for its unique and modern designs. Despite their success, the brand relied heavily on paid channels for revenue, which limited profitability due to rising advertising costs. Their ambition was to reduce this dependency by increasing organic traffic and revenue through SEO.

The issue

When Icon Amsterdam approached us, all their revenue came from paid channels. Their goal was to reduce costs by quickly increasing their SEO-driven revenue. They gave us the ambitious timeframe of just one month to make a significant impact.

Research, potential and goals

Our research began with a thorough analysis of the website’s technical and content aspects. We quickly discovered that the site was not being properly indexed by search engines, which was the main reason for the low organic traffic. Additionally, there were several technical issues hindering visibility and user experience, such as incorrect indexing, internal competition between domains, and a lack of internal links.

Our goals:

Improve the technical SEO structure.
Increase organic traffic and conversions within three months.
Optimize content to enhance relevance for both users and search engines.

Thanks to DGTLbase’s focused approach, we saw a spectacular increase in our organic growth and conversions in just three months. Their SEO expertise helped us exceed our goals by a wide margin.

The solution & implementation

Our approach combined technical optimizations with content enhancements:

Removing the Noindex Tag: We removed the noindex tag from the .com homepage, allowing it to be indexed by search engines again.
Merging Subdomains: We redirected the .nl domain to the .com/nl domain, creating a consistent structure and removing the automatic redirect, giving visitors more control over their experience.
Adding Internal Links: We added internal links by including product recommendations on product pages and relevant links on category pages.
Implementing HREFlang: This allowed search engines to recognize that the website was available in multiple languages, improving visibility in different countries.