HELA +125% GROWTH IN SALES

Increased Hela’s sales by improving brand awareness and enhancing customer engagement with a strategic conversion funnel.

Growth in sales

+ 0 %

Growth in AOV

+ 0 %

Growth in conversion rate

+ 0 %

About HELA

Hela is a leading supplier of herbs and spices, offering a wide range of products such as spice ketchup, dressings, herb oils, marinades, sauces, and blends. These products are delivered to customers in the food service, industry, and butcher sectors. Driven by the mission to bring people together and enjoy, Hela strives to create a future-proof food culture that is healthy, environmentally friendly, and surprising. With a strong focus on quality and food safety, guaranteed by the HACCP food safety system, and recognized with IFS and Bio certificates, Hela ensures that every product meets the highest standards.

The issue

Hela aimed to increase sales by improving brand awareness and expanding market visibility. The goal was to engage potential customers through effective awareness campaigns and guide them through the purchasing process.

Research, potential and goals

To address Hela’s challenges, we focused on developing a comprehensive strategy with a structured conversion funnel. Our primary objectives were:

Increase brand awareness among target audiences.
Enhance customer engagement throughout the entire sales journey.
Improve conversion rates and encourage repeat purchases.

Our collaboration has significantly increased our brand visibility and sales. Their strategic approach and expertise make them an invaluable partner. We highly recommend their services to any company looking to enhance growth and market position.

The solution & implementation

We implemented a strategic conversion funnel that mapped the customer journey into different phases, each designed to build a stronger relationship between Hela and its target audiences. Our approach included:

Conversion Funnel Setup: The conversion funnel visualized the different relationship levels Hela had with its target audiences. By segmenting these relationships into different stages, we guided consumers along the customer journey, with the ultimate goal of leading them to purchase.
Top of Funnel: This phase focused on building brand awareness among potential customers at the beginning of their journey. We used marketing strategies that introduced Hela’s products and brand to a broader audience, creating initial interest.
Middle of Funnel: After creating awareness, we moved consumers into the interest phase. Here, we deepened their engagement by highlighting product benefits and unique selling points, sparking the desire to explore further.
Bottom of Funnel: In this phase, we encouraged conversions by addressing consumer needs and presenting compelling reasons to purchase. This included targeted messaging and offers that prompted action.
Post-Purchase Engagement: We focused on consumers who completed a purchase, considering them VIP customers who had gone through the entire funnel. These customers received special offers and discount codes as rewards. Our main goal was to stimulate repeat purchases and maintain brand awareness through dynamic product advertisements.

The results

Thanks to our strategic conversion funnel and effective marketing approach, Hela has achieved significant improvements in sales performance and customer engagement, leading to impressive growth in conversion rates, average order value, and total sales.