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What is Online Marketing

Online marketing is a collection of tools, strategies and methods to increase brand awareness of your website by using the internet. A term that is also often used in the online world is digital marketing. Digital marketing is any form of marketing that is applied to promote your product or service, where a mobile device plays a role. Below we provide an overview of the Online Marketing Channels that are available. In addition, we also make a distinction between paid and unpaid online marketing channels.


Online marketing is marketing efforts that are deployed through the internet or electronic device. Companies use online channels to get in touch with current and potential customers

Why Online Marketing?

While traditional marketing consists of telemarketing or printed advertising, digital marketing takes place online. Because this takes place on the internet, this provides endless possibilities for companies to carry out marketing activities. One of the biggest advantages of online marketing is that you don’t have to have a big marketing budget for it compared to a billboard advertisement.

How does online marketing work?

It’s important for business owners to understand how digital marketing works so they can make smarter decisions about their digital marketing campaigns. The key to understanding how it all works is getting to know each element of digital marketing and recognizing how each can help you achieve your marketing goals.

Digital marketing works by attracting potential customers to your website or a blog and then encouraging them to buy your products. You can use SEO or PPC campaigns to attract the target audience to your website and capture or encourage leads to buy from your website.
Why is online marketing important?

One of the main reasons why digital marketing is taking over traditional marketing channels is because the internet has enabled businesses to communicate with your target audience in real time at any time.

What are the costs of online marketing?

The costs for online marketing depend on several factors, such as the size of your company, the industry, level of competition, and target group. But also the short and long term objectives and marketing budget. Online marketing encompasses a mix of digital activities, such as SEO, SEA, Content marketing and Growth hacking.

Overview of the unpaid online marketing channels:

Search engine optimization (SEO)

Optimizing your website to rank higher in Google for relevant keywords is called search engine optimization or SEO. Making your website search engine friendly is a long term strategy. In order to properly optimize your website, it is a requirement to take into account various factors that contribute to this process. Your link profile, website structure, visualizing content and performing a keyword analysis play a role in executing a good SEO strategy.

Social media marketing

The use of social media channels to build a relationship with your (potential) customers or target group and then bring them in contact with your product or service. A commonly used, but paid method of social media marketing is het adverteren via social media.


The process of Email marketing often starts with collecting email addresses and receiving permission from your (potential) customers. It is then possible to send your mail file an e-mail, which you can do in the form of a newsletter. In the newsletter you mention relevant content for your target group in order to build a relationship.


Creating valuable and relevant content to reach potential customers. You can do this, for example, by writing an informative article that answers a burning question from your target group with the aim of getting this content shared as often as possible. In addition, Content Marketing is often used when performing email marketing, optimizing your website for search engines (SEO) and social media marketing.

Overview of the paid online marketing channels:

Online advertising (SEA)

Online advertising can be done in many ways. For example by advertising in a search engine or by advertising through social media. This is often done by purchasing advertising space, whereby you as an advertiser pay per click on your ad or for the number of impressions your ad gets.

Affiliate marketing

Affiliate marketing is often done through a partnership. You can think of a webshop that has its products promoted by a blogger. The blogger receives from every visitor who comes to the webshop through the blogger’s website and makes a purchase a part of the proceeds of the sale.

In addition to online marketing, it is also important to look closely at the basic principles of marketing. That is why it is also essential to apply the most important marketing models to your service or service.

Would you like to read more about the benefits of the different online marketing channels?