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What is an SEO Specialist

One of the highest demand jobs in the market is that of an SEO specialist. This is a person who works as a freelancer or in a company and whose goal is to increase the rankings of a website in the search engine results. In this blog post you will learn all about SEO specialists, such as their responsibilities, skills, salary and how to start a career in SEO yourself.

What's different about Responsive Search Ads?

An SEO specialist is responsible for optimizing a website for search engines with the ultimate goal of improving search engine rankings. Search engine optimization (or in English, search engine optimization) is the process by which the visibility of a website in search engines is increased and, as a result, the web traffic is increased. An SEO specialist is a person with the skills to make this happen.

How do I become an SEO specialist?

To become an SEO specialist, you do not need to follow any training. You can learn quite a lot online and thus acquire the necessary skills.

What is the job description of an SEO specialist?

In general, an SEO specialist works in an SEO agency, a digital marketing agency or as a freelancer and the job description looks like this:

  • Knowing the different types of SEO and how to use them
  • Optimizing the structure of a website for SEO
  • Improving the structure and usability of a website
  • Analyzing the SEO performance of the website and doing SEO Audits
  • Conducting keyword research and finding out which words to focus on
  • Optimizing web pages for on-page SEO
  • Improving the internal link structure of the website
  • Optimizing content for both search engines and users (SEO copywriting)
  • Launching link building campaigns to improve a website’s link profile
  • Keeping track of a website’s rankings in various search engines
  • Be informed about various changes in SEO ranking factors and new developments in SEO
  • Know how to create, analyze and interpret SEO reports using Google Analytics and other reporting tools
  • Having good knowledge of various SEO tools such as Google Search Console, Bing webmaster tools, SEMRUSH, Ahrefs etc.
  • Know how to work with popular CMS like WordPress
  • Have good knowledge of HTML
  • Working closely with members of the digital marketing team
  • Designing and implementing an action plan for SEO

How much do SEO specialists earn?

Generally, SEO specialists earn between $50k and $150k per year. The salary of an SEO marketing specialist depends on three factors:

  1. Work experience
  2. Region
  3. Job Type (Freelancer or Employee)
Work experience
SEO is not a skill that you can quickly learn overnight or by following a course. It takes a lot of time, effort and diligence to understand how search terms work and apply various SEO techniques to actually increase a website’s rankings and traffic.
SEO specialists in South America or India earn less than those in the United States or Europe.

What skills do you need to become an SEO specialist?

To become an SEO specialist, you have a wide range of skills on your resume. These vary from speaking to writing to development and reporting. To dig a little deeper, the most common are SEO specialist skills.

(English) reading and writing skills
Even if you are doing the SEO for a non-English website, you must have good English reading and writing skills. This will help you optimize content in English and keep up with changes in SEO algorithms and industry.

Getting good at SEO is a learning process. The vast majority of courses and online articles are in English.

Technical SEO skills

Technical SEO is normally the first process undertaken when starting an SEO project. As an SEO professional, you need to know which parts to review and optimize to ensure that the search engines can find your website.

On-Page SEO Skills

The next step is knowing how to optimize “SEO” content on a web page. Think of optimizing meta titles (or page titles), meta descriptions, headings, adding internal links and structured data to a page so that search engines can understand the context of the page and the type of content.

SEO writing skills
Writing content that makes both the search engines and the website visitor happy is an art. It’s not easy to write excellent content. In addition, it also takes time.

Link building skills
Link building, also known as off page SEO, is an important factor in the success of SEO. If you fail to successfully run link building campaigns, it is very difficult to work as an SEO specialist.

Analytical and reporting skills
A large part of the time you are collecting and analyzing data about the ranking of a website, doing keyword research and analyzing the competition. There is a lot of data that needs to be analyzed and you need to know how to use Excel, Google Data studio and Google Analytics.

Communication and presentation skills
Sometimes you need to communicate with clients to inform them about the status of the SEO project. If you work in a team, you may need to give a presentation to your management.

Programming skills
Although programming skills and knowledge of web development are not a requirement for an SEO specialist, it is useful to be able to do this. Especially if you work as a freelancer, you don’t have to wait for the other people until you can move on.

Research skills
When it comes to SEO, there are no ready-made answers. During your SEO career you will often receive questions from, for example, customers. To be able to answer successfully you will need to know how to figure out the answers on Google and so you need to understand how to use Google as an advanced user, have knowledge of various analysis tools and be able to get information quickly on the internet. to find.

Digital Marketing Skills
Digital marketing is not just about SEO. Becoming an SEO specialist is the first step in becoming a digital marketing manager. A digital marketing specialist must have more skills than just SEO. If you are planning to start a career in digital marketing, you should also learn other online marketing techniques, such as social media marketing, paid advertising and email marketing.

SEO Courses
The best way to learn SEO quickly is through an online SEO course. This kind of course can teach you all about SEO without wasting your time searching the internet for answers or practicing old fashioned SEO practices. So if you want to become an SEO specialist or follow an SEO training, check out our SEO training.


An SEO specialist is a person who understands SEO. He/she understands well how search engines work and what it takes to improve the rankings of a website in a specific search engine. It’s not an easy task. As an SEO expert you are constantly competing with other SEO specialists for a place at the top of Google’s rankings. To have a successful SEO career, you need to have a certain number of skills and the best way to learn the skills quickly is to take an SEO course and practice with it. .

In addition to diplomas and certificates, it is best to have a website that ranks well on your resume. Having a high ranking website in Google combined with a lot of visitors is the best way to show customers that you are an SEO specialist they can trust.

The more you practice and learn about SEO, the more money you can charge for your earnings. It’s a high-demand job, so the sooner you get started with SEO, the better!

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