The main purpose of an SEO page content analysis is to analyze a website to gain a better understanding of how well it is optimized to score better in search engines such as Google. After performing a detailed SEO analysis, you will get an idea of what can be improved to attract more potential customers to your website. If your website is hard to find on Google, focusing on search engine optimization is critical.
When executing SEO analysis, we analyze the current findability and status of your website. An SEO analysis basically maps out the ways and possibilities to increase the findability and traffic of a website. A basic SEO analysis also called an SEO Audit, is performed in 7 steps. If you are interested in knowing more about how to improve the SEO of your website, the main steps you need to go through are briefly described below.
STEP-BY-STEP PLAN FOR SEO ANALYSIS
STEP 1: GOOGLE ANALYTICS & GOOGLE SEARCH CONSOLE
First of all, it is important to find out where the traffic on your website comes from and how these users navigate the different pages of your website. For instance, most visitors who land from Google on a landing page of your website do not stay on for longer than 30 seconds. To find out this data, there are two useful tools.
The first tool is Google Analytics. It is advisable to place a Google Analytics Tracking Code so that you can find out where the visitors of your website come from. Another useful tool is Google Search Console. Google Search Console (GSC) is mainly used to find technical details of your website. This tool provides insight into various aspects such as broken links on the page and crawl errors. These two tools are important for technical SEO analysis to improve your website.
STEP 2: ROBOTS.TXT, HTML & XML SITEMAPS
Create or check your Robots.txt file. The Robots.txt file is a small text file containing instructions for search engines, specifically search engine robots (crawlers). With the Robots.txt file, you can prohibit robots from visiting or “crawling” certain locations/pages of your websites. This makes the relevant information inaccessible to search engines.
In the Robots.txt file, you mention the sitemap of your website. The sitemap is used to keep the search engine informed of changes on the website more quickly. As a result, changes on the sites will be indexed faster compared to a website that does not have a sitemap. The Robots.txt file and the sitemap are two important parts of technical SEO analysis.
STEP 3: FIX BROKEN LINKS
Performing an SEO analysis is also important in order to identify broken links. A broken link is a page that cannot be found or accessed by a user for various reasons. On a broken page an error code, 404 will be shown. Broken links are also known as “dead links”.
Broken links have a direct influence on your position in the search engine results page (SERP) and conversion. Having too many broken links can indicate that a website has been neglected or abandoned. Google also uses broken links to determine the level of quality of a website. As long as you constantly check for broken links and fix them, you should be able to maintain the quality of your website. There are several tools to find out broken links on your website. Two useful tools are Google Search Console and Screaming Frog. With these tools, you can identify broken links.
STEP 4: CHECK THE SPEED OF YOUR WEBSITE
Another important part of executing an SEO audit is the page speed of your website. To provide your visitors with a positive user experience on your website, it is important that it functions quickly. The goal is to analyze and minimize the loading time of your website and/or webshop. A handy SEO tool to check the page speed of both your mobile version and your desktop version of your website is Google PageSpeed.
STEP 5: MOBILE AND USER-FRIENDLINESS
When performing an SEO analysis, it is critical to look at how your website scores in terms of mobile and user-friendliness. Today, most websites are accessed from a mobile device. That is why Google has included the mobile-friendliness of every website as a factor on which your website can rank. This makes it essential for you to make loading speed a priority. The same applies to the user-friendliness of your website. Make sure your website has a clear structure and responds to the intentions of the visitors.
STEP 6: KEYWORD RESEARCH AND META TAGS
In order to respond to the needs of the user, it is important to have this mapped out during an SEO analysis. When focusing on search engine optimization, it is important to find out which target keywords and questions your potential customers type in Google to reach your website. Focus on keyword research in order to identify how often relevant keywords are searched for and design your website according to the user intent of your target audience. The page title and meta description also have an important role in increasing your CTR. That is why it is important to check them and optimize them where necessary. The same goes for the title tag. This plays a role in the ranking of your website. All of these factors are part of on-page or off-page SEO.
STEP 7: EVALUATE YOUR OFF-PAGE OPTIMIZATION (LINK-BUILDING ACTIVITIES)
When performing SEO audits, it is also useful to view your Domain Authority and Page Authority. In addition, we recommend looking at link-building strategies for your top 5 keywords, on which you want to rank better, to generate more organic traffic.
Are you still confused about the practices described in this article? Are you looking forward to taking the next step in SEO by further optimizing your website? Or do you just need help with improving the SEO of your own website? DGTLbase, help me with the SEO of my website! Our SEO Specialists are ready to provide the help that you need!
