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Online marketing for the funeral sector

Are you an entrepreneur in charge of your own funeral home? And do you find it difficult to get in touch with potential customers looking for a funeral? We understand that advertising a funeral can be sensitive. So it is essential to communicate appropriately with your target audience.

Online marketing seems an unusual strategy for this particular industry in the funeral business, but it can be an effective way to reach people looking for a funeral home during difficult times.

Word of mouth can be a good start, but with so much competition, it is hard to stand out. That’s why we think it’s important to use your website in the right way to ultimately create a special experience for people who have lost a loved one.

DGTLbase helps you become more visible on the market

As an online marketing agency, we at DGTLbase specialise in providing your funeral business with the best possible online marketing and ensure the findability and visibility of your funeral business.

But how should you start? We share with you some unique tips on how to use online marketing for funeral associations/ funeral directors.

Using online marketing to ensure even more special experiences and funerals

In the times we live in today, it is natural for every business to have its own website. But it goes even further than that. Social media, search engine advertising, search engine optimisation and conversion-oriented landing pages have also become indispensable concepts.

We can break these concepts down again into other aspects such as content, copywriting, link building and many more. These may all sound very confusing, but are all ultimately important to create findability for your funeral business.

Here are some tips for online marketing for funeral services:

Tip 1: Make sure you have a professional website

The first step to online marketing is to create a professional website that clearly describes the services you offer. This way, it is immediately clear to the visitor what they can gain from the website. The website should contain information about the types of services offered, prices and contact details. And all this in a recognisable house style.

A website must be user-friendly

It is important that the website is easy to navigate and user-friendly for the visitor.

With a new website that is well put together, it makes it easier for people searching for funeral directors to schedule an appointment.

Instead of the high threshold of calling, customers can make reservations within a few clicks and communicate any requirements they may have.

This can save a lot of time, both for the client and for you as a company. This allows you to arrange more funerals in the longer term (more leads) and get in touch with these people more easily.

Tip 2: Optimisation for search engines

Once the website is all set, it is important to optimise it for search engines like Google. In short, this means using keywords and phrases that potential customers are likely to look for when searching for funeral services.

We are happy to help your business optimise your website. Our team has the necessary knowledge and expertise to help your practice increase your SEO value so that your website ranks even better in Google’s results.

Search engine optimisation is here for local level too

In addition, we can also help you get better noticed at the local level (e.g. for small funeral associations). This allows funeral directors to also generate visibility among people in your neighbourhood.

Tip 3: Use social media

Social media platforms such as Facebook, Twitter and Instagram are excellent ways to connect with potential new members through different angles. They are completely different platforms and therefore useful to be easily findable among different audiences.

You can use these platforms to share information about services, share tips in the form of blogs or just connect with followers in an approachable way.

Not to mention, social media is also a way to create visibility and advertise campaigns, promotions or discounts.

Paid social

Tip 4: Create enough content

Another approach is to create enough content. It was already discussed a little bit in tip 3 on social media. Writing blog posts is an ideal way to offer people useful information related to funeral services. For example, think about tips on how best to deal with grief or how such a process works.

Build authority on content creation

But not only writing blog posts is a good marketing strategy. Videos or podcasts are also ways to reach the target audience with useful information. Especially in today’s times, a podcast is a new way of conveying information and also generating brand awareness.

These types of content help build authority and gain more trust from new customers.

Tip 5: Make use of email marketing

Email marketing is a great way to build a member base and also be able to approach them all at once. This way, you can easily maintain contact and keep them informed about the services offered in the funeral industry.

Email marketing allows you to send out newsletters, but also keep members up to date on other updates and developments.

Email marketing and copywriting go hand in hand

Make sure these emails are well-written and informative. An e-mail must offer value to the customer otherwise it will be seen as spam by the subscriber more quickly. And you would rather not have that, because then your beautifully written newsletter will end up in the bin in no time.

Content marketing

Tip 6: Consider digital advertising

Digital advertising, also known as paid advertising, can be an effective way to reach potential customers online. Platforms such as Google Ads or Facebook Ads target specific demographics to reach people who are actively looking for funeral associations.

Make sure the ads are well-written and targeted. The ads should ultimately lead to a landing page with clear information about the funeral services offered.

Hand over Digital Advertising

At DGTLbase, we can properly help you set up and establish a Digital Advertising campaign. We will make sure the integration with the website is done right to ultimately increase the conversion rate.

Ultimately, everything works together to become visible in search engines

So all these points are a great collaboration to grow the business and create more visibility of your funeral care association. That offers the best results and allows your business to grow in the existing environment and industry where your business is now.