Big Bazar has chosen DGTLbase as the new online marketing agency for their social & Google Advertising accounts in the Netherlands and Belgium after a thorough pitch process.
The partnership will start from April 2023 and the strategy for the first campaigns is already being worked out.
DGTLbase leaves three other contenders behind.
Ambitious data-driven company
Big Bazar was looking for a party that could keep up with the company’s growth ambitions and associated speed of operations.
“DGTLbase combines data-drivenness with Big Bazar’s practical and entrepreneurial spirit; this is how we can achieve very nice results!” said Karim Oudejans, one of the founders of DGTLbase.
Knowledge of online marketing & personal approach
“We chose DGTLbase as our new media agency because we are delighted with the ideas they have pitched to support Big Bazar’s growth ambitions.”
Karim and his colleagues know very well what they are talking about and we really felt a personal connection with the team” say Gisèle & Christina, the marketing manager and online marketer within Big Bazar.
About DGTLbase and Big Bazar
DGTLbase is a progressive online marketing agency in Amsterdam that helps companies increase their online findability with ROI-driven performance marketing. All of the agency’s choices are made using data. Its motto: data trumps opinions!
Since its establishment in 2007, Big Bazar has grown into a well-known name in the Netherlands and Belgium with 127 shops. Big Bazar is known for its wide range of quality products and A-brands at very competitive prices.
Making offline revenue visible online
Since Big Bazar does not have a webshop, but only physical shops, it is a challenge to map out the correlation between revenue from online campaigns and offline sales.
After all, there is no loyalty programme or loyalty card available with which to link customer data.
Fortunately, DGTLbase also has extensive experience with the synergy between offline and online and there are plenty of resources available to make this correlation transparent.
Karim Oudejans is looking forward to adding Big Bazar to DGTLbase’s portfolio: “We are eager to implement our media strategies and be able to contribute to the further growth of Big Bazar!“
