Online marketing is a collection of tools, strategies and methods to increase brand awareness of your website by using the internet. A term that is also widely used in the online world is SEO. SEO refers to search engine optimisation, or in other words a collective term for all the processes involved in making a web page organically rank high in search engines, such as Google. A number of important things are described below, which form the basis of a good SEO & Content Marketing strategy.
Checklist SEO for content marketing in 2022
1. Page Title
Now you think, yes I know. This is standard, but you’d be shocked if I told you how many times I’ve seen people forget to optimize their page titles. It is important to write a catchy page title, especially since it is often displayed when you share an article on social media and do not use open graph.
Another tip that you have probably already seen, do not forget to optimize your Page title based on keyword research. This will allow you to use a relevant keyword in your title. You will also know if you can expect organic traffic, because you have insight into how often the search engine of Google searches for that keyword.
2. Meta description
While not as impactful as a page title when it comes to rankings, you should still take a minute to write a clear, accurate and enticing meta description that reflects your piece of content. This can improve your click through ratio, but can also be used by social platforms when you are not using Open Graph.
3. Images and Text
An infographic is a popular example of an image that uses text. I see many examples of static infographics that contain a lot of text. Not only is that not the point of an infographic (that’s for another day), but from an SEO perspective, who puts text in an image?
If you find yourself creating a static image with a lot of text, consider creating a standard HTML page supported by images and icons instead of one long image. An elongated content page might be better and can certainly be optimized for rankings and driving traffic from a static image.
4. Internal Links
This is another important one that can be overlooked. There are two types of internal links to consider when it comes to optimizing content on the page.
Links to important pages:
1. Refer to these pages from the navigation menu.
You can do this by adding a navigation menu at the top of the page. From the menu you can easily link to important pages. Make sure that the links in your menu are not superfluous. An alternative is to launch the content and then add a navigation menu after your reach has decreased.
2. Links in content
If you have a lot of content in your article or on your page, you can look for the ability to link from this content to other important pages on your website. look for opportunities to link from that content to the most important pages on your site. Keep in mind that you do not refer to pages that are not relevant.
5. Canonical tags
If you have a good cms system, the system often controls the operation of these tags. Not having this tag isn’t the end of the world, but it’s important to make sure they’re available and used properly. Using a canonical tag correctly means that it points to the correct URL, for example referencing the http version instead of the https version of the URL.
6. Schedule Markup
When using an article or page that uses certain data, consider implementing the Schema markers. This ensures that search engines can understand the context of your website.