ONLINE MARKETING B2C.
We help B2C companies to achieve more results online. Whether you supply a product or service to a company (business-to-business, also known as B2B) or consumer (business-to-consumer, also known as B2C) makes a world of difference. The B2C customer is a different type of user and decision-maker than the B2B customer. For example, a b2c customer decides much more emotionally than the proportional b2b customer.
FACTS & FIGURES
Realized for b2c companies.
How we reach your target audience
B2c online marketing tools.
INSIGHT HOW CONSUMERS BUY
We have developed an in-depth understanding of the engaged buyer – a consumer who has something valuable at stake and wants to know that he is making the best buying decision. Our B2C marketing approach brings together deep insights from consumer research with real-time digital data, so campaigns are directly aligned with actual buying behavior..
All technology and all strategy don’t help without being creative. That’s because, essentially, marketing still relies on great stories that tap into emotions to create unexpected, delightful experiences. We work hard to identify the hidden truths fueling these moments and use every media available – broadcast, digital video, display ads, mobile ads, cross-channel content, real world brand experiences and social engagement as our canvas for well-told brand stories that effectively engage your buyers.
ANALYTIC AND DATA STRATEGY
From the outset, we explore analytic and data strategies to optimize performance and support learning. We develop ongoing campaign reporting for marketers and executives. Leverage campaign-generated data to increase relevance across campaign platforms. Develop test and learn campaigns and provide financial and attribution analytics to get the best performance out of a campaign investment. We also connect to all the platforms needed to deliver useful full funnel analytics: client-side DMP, ad server, web and social analytics, marketing automation, and sales automation.
WORK WITH YOUR TEAM
The truth about being an agency today is that we’re never the only agency. Customers typically have a network of partners and invest in internal marketing teams. So early on in our engagement, we work with clients to develop strategies to align our efforts and determine who does what so that we collaborate effectively.
WHO we collaborate with