Checklist SEO & Contentmarketing

Online marketing is a collection of tools, strategies and methods to increase brand awareness of your website by using the internet. A term that is also widely used in the online world is digital marketing. Digital marketing is any form of marketing used to promote your product or service that involves a mobile device. Below we give an overview of the Online Marketing Channels that are available. In addition, we also distinguish between paid and unpaid online marketing channels.

Checklist SEO for content marketing in 2019

1. Page Title

Now you think, yes I know. This is standard, but you’d be shocked if I told you how many times I’ve seen people forget to optimize their page titles. It is important to write a catchy page title, especially since it is often displayed when you share an article on social media and do not use open graph.
Another tip that you have probably already seen, do not forget to optimize your Page title based on keyword research. This will allow you to use a relevant keyword in your title. You will also know if you can expect organic traffic, because you have insight into how often the search engine of Google searches for that keyword.

2. Meta description

While not as impactful as a page title when it comes to rankings, you should still take a minute to write a clear, accurate and enticing meta description that reflects your piece of content. This can improve your click through ratio, but can also be used by social platforms when you are not using Open Graph.

3. Images and Text

An infographic is a popular example of an image that uses text. I see many examples of static infographics that contain a lot of text. Not only is that not the point of an infographic (that’s for another day), but from an SEO perspective, who puts text in an image?
If you find yourself creating a static image with a lot of text, consider creating a standard HTML page supported by images and icons instead of one long image. An elongated content page might be better and can certainly be optimized for rankings and driving traffic from a static image.

4. Internal Links

This is another important one that can be overlooked. There are two types of internal links to consider when it comes to optimizing content on the page.
Links to important pages:
1. Refer to these pages from the navigation menu.
You can do this by adding a navigation menu at the top of the page. From the menu you can easily link to important pages. Make sure that the links in your menu are not superfluous. An alternative is to launch the content and then add a navigation menu after your reach has decreased.
2. Links in content
If you have a lot of content in your article or on your page, you can look for the ability to link from this content to other important pages on your website. look for opportunities to link from that content to the most important pages on your site. Keep in mind that you do not refer to pages that are not relevant.

5. Canonical tags

If you have a good cms system, the system often controls the operation of these tags. Not having this tag isn’t the end of the world, but it’s important to make sure they’re available and used properly. Using a canonical tag correctly means that it points to the correct URL, for example referencing the http version instead of the https version of the URL.

6. Schedule Markup

When using an article or page that uses certain data, consider implementing the Schema markers. This ensures that search engines can understand the context of your website.

What is Google Ads and how does it work

Google Ads, better known as Google Adwords. What is it, how does it work, what does a Google Ads campaign cost and why can’t you as a company ignore it? This and many more topics that will be covered in this Blog to provide you with information.

The name Google Adwords was therefore an appropriate name because advertising through words was the only advertising option at the time.

It is therefore only logical that the name change from Google Adwords to Google Ads has taken place.

Today, there are various ways of advertising and new initiatives such as visual advertising provided by the advertising platform. That is why the name Google Adwords no longer fits with the entire product range of Google, as they offer a wider range in the field of advertising.


Google Ads is an online advertising opportunity for companies to offer their products, services and services within Google search results, YouTube and other websites.
With a Google Ads account you can set up ads for different target groups, locations and purposes.
If you want to generate more traffic to your website, or if you want to put a promotional campaign in the spotlight, everything is possible!


Google Ads how does it work? Google Ads are paid methods to use your online advertising opportunities. By using the right keywords, you as a company can respond to the search behavior of the consumer.
By setting up the online advertising platform in this way, you as an advertiser can determine exactly when which advertisement is shown.
It is very important to keep the following in mind when setting up a Google Ads campaign, namely:

What is the purpose of the ad.
What is the location where you want to show your ad. So consider the geographic settings of your ad.
Set a monthly budget for your ad. As the provider of your advertisement you will only have to pay if a user has clicked on one of your advertisements.

It is therefore important to know that Google Ads can only set up advertisements if you have selected a monthly budget for this.
It is also a possibility to use unpaid advertising options to generate visitors to your website, this is also called SEO (Search Engine Optimization).

By applying the right writing techniques to different landing pages of your website, you can ensure a higher ranking within Google which will result in more visitors.
Want to know more about SEO?  Then click here.



There are different ad types that can be used, namely:

  • Campaigns within the Google search results, these are (text) advertisements that people see when they search for your products.
  • Google Ads Display Ads: These are ads that contain images that are shown on other websites or apps that your visitors view. Think of advertising banners that you find in your hotmail, or within spotify.
  • Video campaigns: These are played within YouTube before or after a video and last 6-15 seconds.


The cost for a Google Ads campaign is determined by your budget settings. Also, you will only be charged if a user interacts with one of your ads. There is no minimum spending requirement and you can stop the running ads at any time.
So to answer the question: What does Google Ads cost? There is no right answer to this, as it completely depends on your budget settings and the cost you have to pay per click for the ad you have created.


Google Adsense is Google’s advertising network where website owners can earn money by placing text and image ads on their own site.
So you hereby make “space available” on your own website, for other websites to advertise in these places. The revenues are paid by the advertisers who want to promote their products.

So it’s important to know that the difference between Google Ads and Google Adsense is that Google Ads is used by advertisers. And Google Adsense by website owners, who want to earn money by offering advertising space on their sites sites


If you have any questions about the Google Ads advertising platform, they have a very advanced help center where you can answer all your questions.
The topics that can be found to help you on your way are:

Smart campaigns

Helps you gain different insights and help you determine your ad audience and select the right search terms.


Information on the basics of setting up a campaign.

Ads management

Here you can find the answers whether you have selected the correct campaign settings and how to manage the ads.

Measuring results

If you want to gain insight into whether what you have set up has achieved the desired results.


Everything about whether your account set-up and payments are properly arranged

Learning Center

Includes several guides to get you started quickly.

So I would advise you to log in via your Google Ads account first, and if you have any questions, you can consult the Google Ads help center.
Click here for the overview of the Google Ads help center.


  • So what is important when setting up a Google Ads campaign?
  • If you’re planning to start setting up different campaigns within Google Ads, these are helpful tips to consider when setting up an ad:
  • Determine what your goals are that you want to achieve from the ad.
  • Determine location where you want to advertise. Geographical information is important to target a correct audience within a certain environment.
  • Determine the most important keywords on which you as an advertiser want to be found.
  • Set a monthly budget for your ads.
  • Make sure you have the right settings within Google Ads overview, so that you can view the results of your ads and thus also find out what needs to be improved and where optimizations can take place.


We at Online Marketing Channels are specialized in optimizing and increasing your online reach. We do this by setting up various advertising options that will result in an increase in your visitor numbers and will have a direct effect on various KPIs, these can be;

– Generating traffic to the webshop.
– Optimizing your webshop for better findability in Google.
– Setting up paid and/or unpaid search engine advertisements.

Our services

We focus on the various services that can contribute to an optimal online pressence.
– Providing Online Marketing training (SEO/SEA)
– Delivering tactical and strategic personalized plans
– A deep dive looking for points for improvement in the design of your advertising channels or website design with full online marketing advice.
– Support in drawing up an Online marketing step-by-step plan.
Have you been triggered and interested to learn more about the know-how of different advertising opportunities, check out the blogs below.

• What is Online Marketing?
• What is SEO?
• What is SEA?
• What is Google Shopping

If you have any questions or are looking for specialized online marketers, do not hesitate to contact us for a no-obligation conversation. Click here for our contact details.

Google Adwords campaign analysis

You have successfully launched a SEA campaign via Google AdWords, but how can you best judge whether they are successful? The most important thing is to set up a good analysis in which the right data is looked at. The interface of Google AdWords is full of many metrics that can be looked at and this makes it difficult to look at the right one. We will discuss some important data that you can use when analyzing a campaign so that you can then optimize.


Always try to compare dates of a certain period with similar days, weeks, or months. This allows you to see if the results that have been achieved deviate from the pattern that has occurred before. Are the results better or worse? Then look for the real cause of this

Below we go deeper into the matter per metric


Click through rate is an important metric that should always be looked at, because it indicates how often your ad is clicked after showing. If your CTR has dropped, it may be due to the quality of your ad. We recommend that you always have several live ads per adgroup so that you can test them against each other. Keep track of which ad text performs best and create new variants. It could also be that your CTR has dropped as a result of a lower position created by increased competition or lower CPCs.


Ultimately you pay a cost per click via Google AdWords and this differs per auction. You need to consider what you can pay per click to keep your Google AdWords account profitable. That is why we recommend testing with different bids in combination with your positions. It is then essential to analyze the results on the basis of this.


Ultimately you pay a cost per click via Google AdWords and this differs per auction. You need to consider what you can pay per click to keep your Google AdWords account profitable. That is why we recommend testing with different bids in combination with your positions. It is then essential to analyze the results on the basis of this.


Every keyword has a certain quality score that is given by Google. This is determined by several factors such as:
• The relevance of the keyword to the ad. This checks how relevant your keyword is to the ad.
• The expected click-through rate (CTR) for the keyword. The expected CTR is partly determined by the keyword’s previous CTR and partly by the number of times the keyword led to the click on the ad.
• The quality of the landing pages your ads lead to
Always try to optimize these top three factors and try to achieve at least a quality score of 7/10 so that you will not experience any negative effects on your CPC.

Average postion

The average position depends on your set CPCs and the level of competition for a particular keyword. Position number 1 in Google does not always provide the best results, so our advice is to always test with different positions and see what is most profitable for you!

Conversion ratio

Conversion rate is one of the most important elements to look at during an analysis, because it shows which keywords convert well and badly. Also take a good look at the other elements described above, because if you have a good quality score, position and CTR, it may be the landing page. Is the current landing page the most relevant or can you direct the traffic to another page that may be more appropriate. Like SEA, SEO is a crucial part of your marketing mix. In this article you can read how to perform an SEO analysis.